The International Chamber of Commerce (ICC), the world business organization representing more than 4.5-million-member companies across over 100 countries, has appointed Thai businessman Peeradon Gabriel, widely known as Don Gabriel, as Vice Chair of the ICC Global Marketing and Advertising Commission at ICC Headquarters in Paris for the 2025-2028 term.
ICC is known for establishing global standards that facilitate international trade, including Incoterms(R) 2020, UCP 500, and ICC Arbitration Rules.
Gabriel joins a distinguished global leadership team tasked with shaping the Commission's strategic direction during a pivotal time for the marketing and communications industry. His appointment marks a proud milestone, reflecting the growing recognition of Thai leadership on the international stage.
As Founder and Regional Managing Director of Yell International Singapore (established in 2019), Don leads one of Asia-Pacific's most dynamic creative and strategic agencies. The firm operates across Singapore, Thailand, Malaysia, Indonesia, and Oceania, delivering cross-border brand growth for clients such as Pfizer, Mitsubishi Electric, Mamee, and others.
With over two decades of experience, Don is a seasoned strategist who combines business acumen, regional insight, and a global perspective to drive innovative, data-led outcomes.
Mr. Montri Mahaplerkpong, Chairman of ICC Thailand, praised the appointment: "Don's appointment is a powerful testament to Thailand's rising voice in global commerce. His deep experience, forward-thinking mindset, and passion for ethical marketing will help shape a new chapter of impact and inclusivity within the ICC community."
Don Gabriel shared: "It's an honor to serve as Vice Chair. I look forward to advancing responsible marketing, driving innovation, and bringing regional insights to the global dialogue."