Strengthening economic growth in the Northeastern region
Mazda Sales Thailand has announced a strategic partnership with the Areemit Group, the strongest automotive business group in the Northern Isan, which is an official Mazda dealer since 2017. Investing about 100 million Baht, they have transformed a prime location into a new showroom and service center in Maha Sarakham Province. This facility is designed to serve customers across the northeastern region, covering Maha Sarakham, Kalasin, and Roi Et provinces. Services will be delivered under the philosophy of "Enjoy the Moment with Areemit Mazda," focusing on customer satisfaction as the core of all operations. To celebrate the showroom opening, special promotions are offered: customers who book a Mazda vehicle at Areemit will receive double rewards totaling 190,000 Baht including a chance to win prizes worth over 50,000 Baht and fuel vouchers worth 140,000 Baht. Additionally, customers who bring their Mazda for service at Areemit will have the chance to win instant discount coupons worth up to 500 Baht. This offer is valid from today until August 31, 2025. Furthermore, Mazda Areemit plans to open a new showroom in Roi Et Province soon.
Mr. Thee Permpongpanth, the President & CEO of Mazda Sales (Thailand) Co., Ltd. said, "Expanding showrooms and service centers is not only about increasing the number of branches, but also about creating the best possible experience for every customer. This encompasses delivering consistently high service standards, ensuring convenience in accessing services and providing vehicle ownership that aligns with customers' lifestyles. The collaboration with the Areemit Group marks a further investment expansion in Maha Sarakham Province, clearly reflecting Mazda's strategic approach to network developmentthe customer centric approach. This initiative aims to deliver an exceptional experience while meeting the evolving needs of both current and future customers. With a significant number of Mazda customers residing in the northeastern region, the opening of this new showroom and service center will enhance convenience and further strengthen customer satisfaction.
With a long-standing track record of success in the automotive business, the Areemit Group has placed strong confidence in the Mazda brand and is committed to continuous investment expansion. Previously, the group invested 120 million Baht in Kalasin Province and another 100 million Baht in Maha Sarakham. Now, plans are underway to expand into Roi Et Province, with operations set to begin in October and an additional investment of 100 million Baht allocated to meet the rapidly growing customer demand. The group's management philosophy is rooted in the commitment to driving sales growth while simultaneously elevating the quality of after-sales service to the highest standards. This dual focus aims to deliver an exceptional customer experience in every aspect, under the core belief: "Maximum customer satisfaction is our standard of operation." Strategically, the group seeks to differentiate itself by upgrading showroom standards across all three provinces and positioning the brand as a premium player in the market. The ultimate goal is to capture a market share of over 10%.
"With over 30 years of experience in the automotive business, Areemit Group has developed strong expertise in customer care, supported by well-trained personnel, skilled technicians, a dedicated sales team, and professional service standards. Since entering the Mazda business, the company has achieved numerous accolades, including the prestigious 'Mazda Dealer of Excellence Award' for four consecutive years. This reinforces our confidence that the new showroom and service center, operated under Mazda Areemit, will undoubtedly deliver an exceptional experience to every customer." said Mr. Thee.
Mrs. Pikul Utaranakorn, Managing Director of Mazda Areemit Group said, "The Mazda Areemit showroom in Maha Sarakham spans a total area of 3,600 square meters, comprising both the showroom space and service area. The facility is capable of accommodating more than 500 maintenance and repair services per month. Strategically located in a high-potential area within a major community and economic zone of Maha Sarakham, the showroom sits on a main road that offers convenient access. It is also situated near key landmarks such as the Maha Sarakham Municipality and Nakhon Sawan Roadan important route connecting to Roi Et Province. With just a 30-kilometer distance from Roi Et, customers from the neighboring province can now conveniently access services at this location. As a result, this showroom and service center is positioned as a regional hub capable of efficiently serving customers from both Maha Sarakham and Roi Et."
Mr. Nathaphol Utaranakorn, Managing Director of Sales of Mazda Areemit Group said, "At Areemit Mazda, we operate under the philosophy of "Enjoy the Moment with Areemit Mazda," a concept that places customer satisfaction at the heart of everything we do. When customers visit us, they can expect an exceptional experience at every touchpointfrom initial contact and service coordination to the moment they receive their vehicle. Our customer lounge is thoughtfully designed to provide a warm and pleasant environment while customers wait for their cars. On the service side, our team of technicians and staff have undergone rigorous training certified by Mazda Sales Thailand, ensuring professional and standardized care. With this foundation, we are confident that our new showroom will deliver a high level of satisfaction to customers across all three provinces we serve.
"Mazda Areemit is committed to delivering the best experience to our customers at every stage from vehicle sales and after-sales service to our fully integrated body and paint service center. We place the highest importance on quality and customer satisfaction, which are the core values that drive our operations. Every service is carried out by skilled technicians and staff who have been trained from Mazda Sales Thailand. We also provide added peace of mind with a repair and parts warranty of up to 20,000 kilometers or one year. Our customers can be assured that they will be treated like familybecause to us, every customer is truly special. We strive to build lasting trust so that our customers will continue to return to us for years to come." Added Mr. Nathaphol.
To celebrate the grand opening of the new Mazda Areemit showroom in Maha Sarakham, Mazda Areemit is offering a range of exclusive promotions for customers who purchase a new Mazda vehicle under the "Opening Ceremony" campaign. Customers who book a Mazda at Areemit will enjoy double the rewards worth up to 190,000 Baht. Reward 1: A chance to win prizes worth over 50,000 Baht. Reward 2: Receive fuel vouchers worth up to 140,000 Baht. Additionally, customers who bring their Mazda in for service at Areemit during this period will also have the chance to win an instant discount coupon worth up to 500 Baht. This special campaign runs from now until August 31, 2025.
Mazda Sales Thailand and Mazda Areemit are fully committed to delivering innovative and memorable experiences for every customer driven by the goal of being a brand that customers trust. This is our way of saying thank you to all customers who have chosen Mazda as their trusted companion on every journey. Mazda owners in all three provinces and nearby areas are now welcome to enjoy our full range of services at the new location.
For Mazda customers wishing to schedule a service appointment at Mazda Areemit, please contact us at the following addresses and phone numbers:
- Mazda Areemit - Kalasin Branch: 9/1 Songplueay Road, Kalasin Sub-district, Mueang District, Kalasin 46000, Tel: 043-010-252 or 098-101-0030, Line ID: @areemitmazda
- Mazda Areemit - Maha Sarakham Branch: 927 Nakhon Sawan Road, Talat Sub-district, Mueang Maha Sarakham District, Maha Sarakham 44000, Tel: 043-010-252 or 098-101-0040, Line ID: @areemitmazda2
- Mazda Areemit - Roi Et Branch (Opening Soon)