FWD Life Insurance Plc. ("FWD Insurance" or "FWD") is accelerating agent development with the launch of 'FWD FutureMe', a comprehensive "career-building initiative for sales professionals." The program introduces a structured career model that provides stability, real earning potential, and growth opportunitiespowered by expert coaching, cutting-edge technology, and an integrated 360-degree support platform.
Mr. David Koruni?, Chief Executive Officer for Thailand and Cambodia at FWD Insurance, said: "Our agents are a core force behind our business and its long-term growth. The FWD FutureMe program is part of our strategic commitment to empowering our salesforce and cultivating a new generation of advisors who grow alongside the brand. We are doing this through intensive training in partnership with leading universities, supported by digital innovation like ACE (Agency Campaign Engine) and FWD CUBE, which continuously elevate agent performance. Over the next five years, we will be investing significantly in talent development to drive sustainable business resultsboth in terms of Annual Premium Equivalent (APE) and Value of New Business (VNB). Most importantly, we are creating a solid, future-proof career path for those who choose to grow with us."
More than just a training program, FWD FutureMe is designed as a fully integrated career accelerator that combines human coaching and digital support to help agents perform at their best and focus fully on customer engagement. The program is supported by powerful digital tools, including FWD CUBE, a sales management platform that enables agents to manage customer data, track sales pipelines, and receive smart alerts to deliver timely, personalized advice; ACE Engine, an AI-powered system that generates quality leads, analyzes customer behavior, and recommends effective communication strategies; and Talent Sourcer, a recruitment solution for agency leaders to identify promising advisor candidates and connect them directly to a structured onboarding and development system.
For individuals looking to unlock new income opportunities, build a meaningful career, and grow in a way that aligns with their true selves and life goals, FWD FutureMe provides a clear, well-supported start. Participants in the program receive monthly financial support ranging from THB 10,000 to THB 100,000, plus quarterly performance-based bonuses with transparent evaluation criteria to ensure financial security from the very beginning. A standout feature is the "MDRT 5Y5M Bonus," a special incentive of up to THB 5 million for agents who maintain MDRT (Million Dollar Round Table) status for five consecutive yearsan internationally recognized standard for financial advisors demonstrating outstanding income performance and ethical client service.
FWD FutureMe offers a clearly defined, real-growth career journey where agents start in the FutureMe role during their first year, receiving quarterly coaching to build a strong foundation in financial consulting. In the second year, agents advance to become Agency Leaders (AL), managing their own teams and honing leadership and team-building skills. In the third and fourth years, they progress to the Vice President (VP) level, leading large sales teams and earning expansion bonuses that support team growth and advisor development.
FWD FutureMe empowers agents to design a life and career on their own terms, marking a bold evolution in creating meaningful, rewarding careers in insurance. It breaks away from traditional industry stereotypes and reflects FWD Insurance's vision of changing the way people feel about insurance.