Bank of Ayudhya Public Company Limited and its subsidiaries (Krungsri) showcased their financial technology and innovation capabilities at the Techsauce Global Summit 2025. Under the theme 'Human-centric Innovations: Architecting a Trusted Future,' Krungsri focuses on technology that directly addresses real user demands and fosters a partnership ecosystem for sustainable growth.
Krungsri featured three zones showcasing technology and innovations, including in-process technologies and customer solutions.
AI in Action Zone: Enhancing Efficiency with AI
AI is a key technology deployed across Krungsri's operations to enhance efficiency and deliver quick, precise services.
- Data PubPap - This smart, AI-based financial analysis technology is integrated across Krungsri's operations to improve efficiency and provide swift, precise services.
- Chat with KARA - A chatbot developed to help employees access the bank's vast knowledge and quickly find information about products, rules, and regulations.
- AI E.R.A. - An AI solution that enhances the Krungsri Auto credit approval process, making it faster and more accurate.
- NIMBULA: Developer's Smart Assistant - An AI agent that accelerates the end-to-end software development process, improving efficiency in system development.
Togetherness & Partnership Zone: Supporting Innovation Development
Believing that the creation of sustainable innovation requires close collaboration with partners across various sectors, Krungsri has established several partnership projects:
- Krungsri Finnovate - A Corporate Venture Capital (CVC) arm that bridges technology, capital, and business networks to support startups in the region.
- Krungsri Digital Supply Chain x Chularat Hospital Group - A collaborative project that applies Krungsri Supply Chain and Banking (KSB) technology to medical and equipment procurement management in the healthcare industry, aiming to increase speed and reduce paperwork.
- BaaS Space - A Banking-as-a-Service (BaaS) platform offering an omni-channel payment system to enhance a seamless financial service experience for both consumers and businesses.
Spirit of Innovation Zone: Innovations for Sustainable Living
Krungsri has leveraged its financial innovations by offering creative solutions that directly fit modern lifestyles and support sustainable living.
- krungsri app, Smarter Life Made Easy - krungsri app elevates your financial experience, making it simpler and more seamless than ever, designed to suit every lifestyle in the digital era. It combines the principles of Simplicity and Personalization, offering shortcut menus and customizable home screens to match your preferences. With a built-in personal assistant providing helpful insights, it caters perfectly to modern living, easy to access, smooth to use, and fast to navigate - delivering on the promise of "Making life simple every day."
- Neurothetics - Art from Brain Identity - Based on brain-computer interface (BCI) technology, this application translates a person's feelings and emotionsdetected from brain wavesinto unique artworks. Rooted in the concept of inclusive creativity, it empowers vulnerable groups to express themselves and create meaningful art.
- Wealth and Will - This app allows users to easily create a heritage plan and draft a will, with access to legal advice integrated within the platform.
- Auto Ecosystem (GO App) - An application that brings together all automotive-related services in one placefrom financing to EV charging stationsmaking transportation in the digital era more convenient for everyone.
Ms. Setsiri Settaphakorn as Managing Director of Krungsri Nimble Co., Ltd . said, "Krungsri values the development of modern technologies that address every facet of life. This is the heart of human-centric innovation and the foundation of all our projects and products. From KARA, the AI agent, to Data PubPap, which enhances our employees' performance, these technologies have enabled us to deliver more accurate and efficient services to our customers. What once existed only as blueprints has now come to life. We hope everyone has the opportunity to experience these innovations firsthand and see how powerful technology can be in transforming lives and driving the country's development.
"More importantly, Krungsri believes that sustainable technology cannot be developed by a single entityit requires collaboration with diverse partners. That's why we have built partnerships with a wide range of organizationsbusinesses, startups, hospitals, and government agenciesto co-create impactful solutions that directly address pain points and deliver positive change across finance, healthcare, and daily life. Krungsri is ready to be your Trusted Partner, create a Trusted Future, and support business customers through every transition and transformation."
Through its participation in the Techsauce Global Summit 2025, Krungsri clearly demonstrates its strength and readiness in applying AI and innovation to enhance business competitiveness. At the same time, it reinforces the group's position as a Trusted Partner, strongly committed to driving the sustainable growth of Thailand's economy through human-centric technology and collaboration.