Hankook Tire Thailand is proud to announce its latest collaboration with leading lifestyle influencers Coach Choi, Oppa Hong, and MC Hymn to spotlight the Hankook iON GT SUV tire, designed exclusively for electric SUVs.
The campaign unites Coach Choi, respected coach of Thailand's National Taekwondo Team, and Oppa Hong, a popular Korean influencer in Thailand also known as "Bangkok Boy," alongside the engaging storytelling of MC Hymn. Together, they explore lifestyle and food experiences while driving the BYD ATTO 3 fitted with Hankook's iON GT SUV tires, highlighting the tire's advanced technology and performance throughout the journey.
Electric vehicles place unique demands on tires due to heavier battery weight, higher torque, and quieter cabins. Standard tires often wear out faster or create unwanted noise when fitted on EVs. Hankook's EV-exclusive iON tires are engineered to address these challenges by handling extra load, delivering instant grip for powerful acceleration, minimising rolling resistance to extend driving range, and reducing road noise to match the near-silent operation of EVs.
The iON GT SUV tire, part of Hankook's dedicated iON lineup, combines maximum safety, long-lasting performance, and enhanced efficiency for eco-conscious drivers. With superior grip, stability, and Hankook's iSound Absorber(TM) technology, the tire delivers a smoother, quieter ride tailored to electric SUVs.
"At Hankook, we continue to innovate with products that reflect the evolving needs of drivers," said Mr. Kahoon Kim, Managing Director of Hankook Tire Thailand. "Through this collaboration, we are proud to demonstrate how the iON GT SUV tire combines advanced technology with lifestyle relevance, ensuring drivers experience the perfect blend of performance, safety, and sustainability. At the same time, we are delighted to introduce and emphasise the Korean heritage and identity that defines our brand."
Currently, Hankook's iON range available in Thailand includes iON evo and iON evo AS, designed for high-performance electric driving, iON GT, optimised for mileage and efficiency, and iON ST AS, a mileage-focused tire set to launch in Thailand soon.
This campaign with Coach Choi, Oppa Hong, and MC Hymn forms part of a three-episode collaboration series showcasing Hankook innovation across multiple product lines: beginning with the Dynapro AT2 Xtreme featuring the athletes of Thailand's National Taekwondo Team led by Coach Choi, followed by the iON GT SUV featuring Oppa Hong, and concluding with the Ventus RS4 featuring influencer and car racer Midnight Garage. Together, the series reflects Hankook Tire's commitment to driving innovation across diverse mobility needs.
Watch the campaign video here: https://www.facebook.com/share/v/1B2cRWvMVC/
For more details and the latest updates, visit Hankook Tire Thailand's official website: https://www.hankooktire.com/th and Facebook: @hankooktire.thailand