Power Buy, under Central Retail, celebrates its 29th anniversary by announcing the launch of its key strategic framework "P.O.W.E.R." as it accelerates its transformation into a Tech Retailer. More than just selling appliances, Power Buy is committed to delivering smart lifestyle solutions that meet the needs of today's digital consumers. The company also continues to strengthen its ecosystem through powerful collaborations with Central Group affiliates such as Central Pattana, Robinson Lifestyle, The 1, Central The 1 Credit Card, and Central The 1 First Choice, alongside over 100 global technology brands including Samsung, LG, Haier, Toshiba, TCL, Hisense, Hitachi, Sony, Mitsubishi Heavy Duty, SharkNinja, Bose, and more. These collaborations aim to create new opportunities and sustainable value within the technology retail ecosystem. To mark this milestone, Power Buy is also launching a nationwide campaign, "Power Buy 29th Anniversary - The Ultimate Deal Celebration", running from September 4 to November 5, 2025. The campaign will feature exclusive offers, massive discounts, and over 10 million The 1 points to reward customers.
Mr. Suwin Koseeumnuay, President of Power Buy Co., Ltd., under Central Retail, stated: "Power Buy is committed to driving sustainable growth. This year, we are elevating our position as a Tech Retailer powered by data and innovation, working hand-in-hand with our business partners to create new value and deliver differentiated customer experiences. Whether through products, services, or smart lifestyle solutions, everything we do will be driven by our five key strategies under the P.O.W.E.R. framework."
Power Buy Strategy: P.O.W.E.R.
- P - Personalization & Data-Driven Insights: Understanding customers better through data
The company enhances its competitiveness by partnering with The 1, which has a membership base of over 22 million. Electrical appliances are ranked among the top four most popular product categories for these members, while 80% of Power Buy's customers are also The 1 members. By leveraging Big Data and AI to generate real-time customer insights, the company is able to develop products and services that effectively meet customer needs. This approach also enables more efficient hyper-personalized marketing and further strengthens long-term brand love."
- O - Omnichannel Integration: Seamless shopping across all touchpointsPower Buy enhances its omnichannel platform to provide a frictionless shopping experience, whether in-store, via app, website, or social media. Customers enjoy the same promotions, privileges, and service standards across all channels, ensuring convenience and accessibility "anytime, anywhere."
- W - Winning Partnerships: Growing together through collaborationBy joining forces with Central Group affiliates and global partners, Power Buy creates co-campaigns, exclusive product launches, and co-creation activities to expand opportunities, strengthen its retail ecosystem, increase its competitiveness, and drive sustainable growth for all stakeholders.
- E - Empowering Lifestyle Innovation: Beyond appliances, enabling smart livingPositioned as a tech solution provider, Power Buy offers Smart Lifestyle Solutions covering Smart Home, IoT, and AI technologies. Acting as a trusted Tech Advisor, the company provides consultation, installation, and integration services to enhance convenience and quality of life.
- R - Remarkable Customer Experiences: Delivering memorable journeysIn today's experience-driven era, Power Buy aims to turn every shopping moment into a unique and meaningful journey. By applying personalization to every service dimension, the company ensures that each interaction is not just about purchasing products, but about discovering experiences that are relevant, engaging, and rewarding.
Power Buy 29th Anniversary Campaign Highlights from September 4 - November 5, 2025, customers will enjoy exclusive deals including:
- Over 10 million The 1 points giveaways
- Instant discount of 229 THB with redemption of 1,000 The 1 points
- Discounts 29% or more
- Special deals from just 29 THB with a minimum purchase of 1,000 THB
- Trade-in program: exchange old appliances for discounts up to 10,000 THB
- 0% installment plans up to 15 months plus cashback up to 40,000 THB with participating credit cards
- Additional savings of 2,900 THB when using Central The 1 Credit Card or Central The 1 First Choice
- Free installation and delivery services
- Exclusive in-store brand activities
The campaign is available at all Power Buy stores nationwide, online at www.powerbuy.co.th, via the Power Buy mobile app (http://bit.ly/PowerBuyApp), and across social media channels.