Suntory Beverage & Food (Thailand) Co., Ltd., the leader in health enrichment products under the BRAND'S trademark in Thailand and Indochina, has been awarded the prestigious "HR Asia Best Companies to Work for in Asia 2025" for the third year by HR Asia, a leading human resources publication in Asia. This recognition underscores the company's status as one of the most desirable employers in Asia and reflects its success in people management guided by Suntory's core values of "Growing for Good," "Yatte Minahare," and "Giving Back to Society." At Suntory, employees are placed at the heart of its business, driving sustainable growth for both employees and the organization through five key dimensions: Employee Wellbeing & Employee Advocacy; Learning & Development; Diversity, Equality & Inclusion; Tech Empowerment; and Sustainable Initiatives.
Miss Piengchit Sriprasart, Senior Vice President of People & Culture and Corporate Affairs, Thailand and Indochina Suntory Beverage & Food (Thailand) Co., Ltd, said "The 'HR Asia Best Companies to Work for in Asia 2025' award is a source of pride for everyone at Suntory. It reflects our commitment to creating an exceptional workplace environment under our three core values. 'Growing for Good'we keep growing, as individuals and as a corporation, towards a better world. By continuing to grow, we expand our capacity to improve society. 'Yatte Minahare'we refuse to fear failure, refuse to give in or give up, and stay relentless in our quest to innovate new values, encouraging our people to embrace challenges, never fear mistakes, and never give up in the face of obstacles. Lastly, 'Giving Back to Society'we give back from what our business earns, not only by reinvesting in our company, but by caring for our customers and partners and contributing to society."
"We embed Suntory's three core values as the framework for our HR direction and activities, reflected through five key dimensions that foster sustainable growth for both employees and the organization. These include Employee Wellbeing & Employee Advocacy, focusing on enhancing employees' physical health, mental wellness, and sense of belonging within the organization; Learning & Development, supporting capability development at all levels through Suntory's global programs; Diversity, Equality & Inclusion (DE&I), applying Suntory's global DE&I approach to Suntory Beverage & Food (Thailand) to enable employees to be their authentic selves and grow together; Tech Empowerment in HR, leveraging AI to enhance HR operations for improved work efficiency and employee care; and Sustainable Initiatives, encouraging employees to participate in social and environmental projects through volunteering"
Employee Wellbeing & Employee Advocacy: The company prioritizes employees' physical and mental health as well as their sense of belonging within the organization. For physical wellness, the company provides health enrichment products and seasonal fruits to employees on a weekly basis, along with programs such as Monday Boost, Physical Wellness initiatives, and company sports events to support employee health, foster unity, and strengthen physical energy daily. Additionally, health seminars are conducted by medical experts who share knowledge about physical and mental health care, both for personal benefit and for sharing with others. For mental wellness, the company has flexible work arrangement policies that facilitate employees' ability to work from anywhere, including supporting work equipment and parking fees, allowing them to focus on work both at the office and other locations without worry. In addition, it offers anonymous mental health counselling programs with psychologists. Regarding sense of belonging within the organization, the company emphasizes building connections between employees and management through regular activities such as Quarterly Townhalls that provide opportunities for executives to share performance updates and future business plans to all employees, and New Year celebrations where employees across the organization come together to celebrate achievements. Additionally, the company promotes a culture of recognition and appreciation through Sunny Stars, a platform that allows employees to send appreciation messages to colleagues, and the "Mugi No Ne: Send BRAND'S Send Love" campaign that empowers employees to become brand ambassadors, sharing the company's health products with people around them. There is also a Referral Program that gives employees the opportunity to recommend friends to join Suntory, reinforcing its reputation as a desirable place to work.
Learning & Development: Suntory supports capability development at all levels through Suntory's global programs aimed at enhancing work skills and professional knowledge, as well as cultivating awareness of being part of a global organization that creates positive change for society. Programs are designed to suit employees at different levels through onsite activities such as seminars, workshops, and practical learning, alongside online channels through Suntory University, a platform that offers learning opportunities anytime, anywhere. The company also supports soft skill development through project-based learning, both within and across departments. Examples of activities include Design Thinking Hackathons, where participants tackle business challenges together and develop new solutions using the design thinking approach, aligning with "Yatte Minahare" spirit. The Sales Trainee program creates future leaders for the sales department, and the Digital Academy bridges digital knowledge gaps, enabling employees to keep pace with the modern world.
Diversity, Equality, Inclusion: This involves applying Suntory's global DE&I approach to Suntory Beverage & Food (Thailand) to enable employees to be their authentic selves and grow together through shared missions, frameworks, and activities that continuously cultivate awareness and understanding, both internally and in collaboration with partners. This includes creating forums for employees from various departments to share direct experiences within the organization to spark unity, providing opportunities for everyone to be themselves, express opinions, embrace differences, and grow together in a safe space.
Tech Empowerment in HR: This initiative focuses on leveraging AI to enhance HR operations for improved work efficiency and employee care by providing immediate responses to general questions, helping employees across the organization access benefits information and responsibilities quickly and clearly.
Sustainable Initiatives: The company encourages employees to participate in social and environmental projects through volunteering, such as the "One Suntory Mizuiku Program" and the "BRAND'S Bring Back" project that promote water conservation and environmental awareness among youth; the "Poa Rak Nam Community Forest Restoration Project" aimed at strengthening community capacity for forest care; the "BRAND'S Young Blood" program that promotes the role of youth in sustainable blood donation; and the "One Suntory Helping Hands" project that fosters a culture of giving and social contribution among employees.
"With our vision of becoming the 'Strong Number One Most Trusted Seikatsusha-centric Health Enrichment Company' (with 'Seikatsusha' referring to individuals with unique lived experiences and needs), we believe that the power of 'Suntorians' is the key to driving organizational success and sustainable social development. We therefore focus on developing every employee's potential to 'Unleash the Winning Spirit' toward creating quality innovations, driving rapid growth, and enhancing value for society. This intention translates into comprehensive HR strategies and activities covering all aspects, from physical and mental health care to promote work-life balance, skills and knowledge enhancement to keep pace with the digital world, to creating an open organizational culture that embraces diversity and values every voice, as well as initiatives that give back to society and the environment for sustainable growth. All of this is built upon Suntory's three core values and reflects our belief that employees are the driving force behind the organization's progress and the creation of a better society every day. This is the approach we will continue to pursue to achieve sustainable growth while maintaining our position as a desirable workplace," Miss Piengchit concluded