Thailand's largest plus-size fashion wholesale centre aims to become regional lifestyle destination.
Krung Thong Plaza, Thailand's largest plus-size fashion wholesale centre, reinforced its position as the comprehensive fashion wholesale hub in the heart of Bangkok's Pratunam with a spectacular big event. The centre transformed into a vibrant fashion destination, creating an exciting retail experience to welcome the new season with the Free Shopping with a Superstar campaign, alongside the launch of Shop for Luck Season 3 - Taiwan Adventure promotion. This exclusive shopping experience offered customers a chance to explore vibrant fashion trends, plus the opportunity to win a 3-day, 2-night Taiwan trip with Kachapa 'Moddam' Tonjaroen and Ajarn Khatha Chinbanchorn. The event featured Thai actor Teeradetch 'Alek' Metawarayut and Emcee Yardpirun Poolun, who brought excitement and energy to the event, creating a shopping experience that perfectly caters to modern consumers' fashion and lifestyle preferences.
Ms. Anchalee Tantivongsakij, Managing Director of Krung Thong Plaza, states, "Krung Thong Plaza is not just a fashion hub. We are a community of sellers and shoppers. Everyone who comes here will find products updated weekly, new trends that suit every style, and a bustling atmosphere year-round. We are grateful to all our customers who are an essential part of our success, and we aim to elevate the shopping experience to be even more comprehensive next year, both physically and digitally, to become the largest plus-size fashion centre in ASEAN."
The Free Shopping with a Superstar campaign represents this year's major highlight that Krung Thong Plaza organised to reward customers and create engagement with target groups including both retailers and younger shoppers. The campaign seamlessly blends event marketing with online buzz. Activities were designed to be fun and engaging, from DIY shirt decorating activity and charity shirt auctions to free shopping with a superstar and a special show by Teeradetch 'Alek' Metawarayut. The unmissable highlight was the launch of the "Shop for Luck Season 3" campaign, offering customers a chance to win an exclusive Taiwan trip with every 100-baht purchase.
Success and Business Strategy of Krung Thong Plaza
Throughout 2025, Krung Thong Plaza continued strong growth, reflected in nearly 100% occupancy rates and over 15% increase in new stores, particularly in plus-size fashion and streetwear categories. Meanwhile, customer traffic increased by over 5% from the previous year, partially driven by online campaigns and front-of-mall events that attracted younger demographics.
In terms of spending, 2025 saw total shopping volume grow 5% from 2024, with a target of 20% additional growth for 2026 through 360-degree marketing strategies combining offline and online approaches, powered by experiential marketing focused on engagement and creating new customer experiences.
"Our strategy is clear: to make Krung Thong Plaza more than a wholesale mall, but a lifestyle hub for the new generation. Today's campaign reflects our focused experiential marketing approach - creating engagement and memorable experiences for customers," Ms. Anchalee adds.
Plus-Size Fashion Market Insights
The global plus-size fashion market continues steady growth at an average of 5-6% annually, with expectations of 15-20% expansion over the next three years. This growth stems from increasing demand for clothing that reflects personality and confidence. Today's plus-size customers increasingly prioritise design and contemporary styling over the previous standard of simply having larger sizes available. Modern customers want clothing that genuinely builds confidence. To support this trend, Krung Thong Plaza has adapted by expanding plus-size store areas, collaborating with young designers, and producing online content that inspires customers to feel that fashion has no size limitations.
The centre also sees growth signals from international customers, particularly from Indonesia and the Philippines, which together account for over 40% of all international customers. This is followed by Thais at 30%, Singapore 15%, Malaysia 10%, and other nationalities 5%. Consequently, Krung Thong Plaza plans to add new services such as multilingual signage, tax refund services, and support for various payment methods.
While people increasingly shop online with discount codes and Double Day promotions, Krung Thong Plaza views this as an opportunity rather than competition, as stores within the mall can operate both offline and live commerce simultaneously, allowing sales growth through both channels.
Current plus-size fashion trends include minimal fashion, street style, and smart casual for work, as younger workers want professional yet relaxed looks. Krung Thong Plaza offers comprehensive shopping options that address modern plus-size customers across all lifestyles.
The atmosphere at the 'Free Shopping with a Superstar' event was filled with fun and laughter throughout. When actor Teeradetch 'Alek' Metawarayut appeared, screams echoed through the mall. He perfectly complemented the entertainment alongside Emcee Yardpirun Poolun, before participating in DIY shirt decorating activity and charity shirt auctions benefiting the Friends in Need (of "Pa") Volunteers Foundation under the Thai Red Cross Society. The auction created a heartwarming atmosphere, with fans and participants eagerly bidding, demonstrating that fashion extends beyond aesthetics to create meaningful social impact.
The most anticipated moment was the 'Free Shopping with a Superstar' activity, where Alek escorted lucky winners to choose clothing in the plus-size zone, creating truly exclusive shopping moments. The event concluded with Alek's special show, which had the entire hall cheering as he showcased stylish pieces and offered fun styling tips to participants. His final performance capped off a memorable day for all attendees.
Shop and Win Taiwan Luck-Boosting Trip
Beyond the event day activities, Krung Thong Plaza organised the "Shop for Luck Season 3 - Taiwan Adventure" campaign. With every 100-baht purchase from now until October 22, customers have the chance to win an exclusive 3-day, 2-night Taiwan trip with Kachapa 'Moddam' Tonjaroen and Ajarn Khatha Chinbanchorn.
This serves as further proof that Krung Thong Plaza is not only Thailand's largest plus-size fashion wholesale centre, but is evolving into a regional lifestyle destination that combines fashion, entertainment, inspiration, and new experiences for sellers and shoppers of every generation.