Bangkok--20 Aug--Ek-Chai Distribution System
The first standalone Assign shop at Talad Lotus Pakkred was unveiled today, signaling the arrival of a new trendy fashion brand for everyday wear, exclusive to Tesco Lotus. Entry price points strengthen the Tesco Lotus promise to be No. 1 for price.
“Assign” is a new clothing brand catering to customers who look for everyday trendy basic style fashion at the most affordable prices. It is available at clothing areas in all Tesco Lotus hypermarkets, with its own standalone shop for Talad Lotus format - the first store at Talad Lotus Pakkred.
“Customers told us they wanted quality trendy casual style at low prices for everyday wearing from a conveniently near location, and the answer turned out to be Assign,” said Mr. Thitiphong Phinitkit, Assign Brand Manager. “Our apparel team has come up with affordable and trendy basic fashion for everyone: women, men, junior and baby, at the cheapest prices we can offer to customers, starting from 19 baht.”
“As of September, Assign's comprehensive fashion range is now available on the apparel sales floor in all Tesco Lotus hypermarkets and Compact Hypermarkets. Customers can shop for shirts, pants, dresses, underwear or even socks, shoes and accessories. As for standalone shops, we will seek customer feedback to serve their needs the best,” said Mr. Thitiphong.
The fun and funky Assign brand character will be clearly communicated to customers through media such as in-store signage, advertising, as well as website and social media, which will be another aspect appealing to younger customers.
“Assign is another innovation milestone that Tesco Lotus has achieved in response to customers' lifestyles. Our long term relationship with local suppliers helps us offer customer the best value for money. The initial feedback has been positive as younger customers have responded to the fun and friendly presentation of Tesco Lotus quality products at pocket-friendly prices,” concluded Mr. Thitiphong.
Issued on behalf of Ek-Chai Distribution System Co., Ltd.
Operators of Tesco Lotus
For more details contact Dr Phunthipra Tharaphibarn, Media Relations Manager
Martin Clutterbuck, Corporate Affairs Executive
Netsai Lakkananuwat. External Communications Executive
Eakphop Boonrit and Nakaret Kongthaneat, Coordinators
Tel 02 797 9000 ext 5849, 7779, 1782, 5560 Fax 02 797 9812