GO WHOLESALE- The Food Wholesale Center, Always Fresh-Forward for Food Professionals, operates under Central Food Wholesale Co., Ltd., a subsidiary of Central Retail. To mark its second anniversary, GO WHOLESALE launches a major customer appreciation campaign, "GO Great Together" featuring special promotions and prizes worth over THB 2.2 million, along with a nationwide caravan roadshow to thank customers across the country. The campaign highlights the company's strategic commitment to local expertise as a key driver of customer loyalty and sustainable growth.
Mr. Ricardo Boarotto, CEO Thailand, Central Food Wholesales Limited, stated:
"Over the past two years, GO WHOLESALE has navigated numerous challengesfrom entering the wholesale market as a newcomer to dealing with economic uncertainties. Yet, thanks to the strong expertise of our team across various functions, we've succeeded in becoming the go-to wholesale food center for local entrepreneurs in the 13 communities where we operate nationwide. We are also preparing to open our 14th branch in Rayong in the near future. By deeply understanding the specific needs of business owners in each region, we've delivered highly tailored solutionswhat we proudly call our 'Local Excellence' strategywhich has enabled us to turn challenges into real opportunities."
"Our goal isn't to have the most branches, but to have the right onesbranches that truly serve the needs of the local entrepreneurs in each area. Over the past two years, we've proven that the Local Excellence strategy works. Whether it's understanding what kind of ingredients food vendors in business districts need, or what coastal mom-and-pop stores require compared to those in urban centers, we strive to offer what truly matters. Supporting local farmers, SMEs, and community producers is also key to building meaningful connections. That's how we grow together with our customersby building an ecosystem. This isn't just about expanding distribution channels; it's about designing a sustainable business ecosystem that creates a seamless value chain where suppliers, producers, trade partners, entrepreneurs, and retailers can grow together and thrive," Mr. Boarotto added.
As part of its anniversary celebration, GO WHOLESALE and its partners have rolled out the "GO Great Together - Go Nonstop, Get Nonstop Value" campaign to thank customers across Thailand. Running for six weeks from October 8 to November 18, the campaign features unbeatable promotions, entertainment activities, and exclusive deals. A key highlight is the chance to win prizes worth over THB 2.2 million, including gold necklaces, luxury hotel vouchers from Centara Hotels & Resorts, and GO WHOLESALE shopping vouchers.
Additional privileges include exclusive offers for The 1 members, discount coupons from Central Group partners, weekly Flash Deal livestreams every Friday from 11:00-12:00, and a fun mascot tour featuring GO & GOOD, who will be handing out giveaways every Thursday. Customers can also participate in the "GO Chapon" lucky draw game via LINE for a chance to win gift vouchers worth THB 30,000.
"For the past two years, we haven't just been a wholesale food supplierwe've been a true partner to entrepreneurs. We believe that when our customers succeed, we succeed. Just like our slogan says: 'Your success, our goal.' This campaign is our way of saying thank you to all the entrepreneurs who have walked along & grown with us. GO WHOLESALE will continue to evolve as a trusted ally for Thai entrepreneurs across all regions, helping them uncover business opportunities in every situation," Mr. Boarotto concluded.