BRAND'S Essence of Chicken by Suntory Beverage & Food (Thailand) Co., Ltd., a leading health enrichment product under the BRAND'S trademark in Thailand and Indochina, continues to reinforce its corporate value of "Giving Back to Society" by supporting education and brain development for Thai youth. The company has contributed 1,000,000 Baht to the Digital Economy Promotion Agency (depa) under the initiative "Coding Thailand 2025: AI-Driven Future," aimed at nurturing the next generation of technology developers who will play a vital role in advancing Thailand's digital economy and enhancing the country's global competitiveness.
Ms. Chutamas Ngamjitkul, BRAND'S Essence of Chicken Marketing Director at Suntory Beverage & Food (Thailand) Co., Ltd., stated, "BRAND'S Essence of Chicken upholds Suntory's corporate value of 'Growing for Good' by delivering high quality health products and supporting the long-term brain health of Thais. At the same time, we embrace the value of 'Giving Back to Society' through initiatives that promote education and nurture the cognitive potential of Thai youth, working hand in hand with visionary partners who share the same commitment. depa is one of our key government partners, and since 2024, we have worked together to develop the digital capabilities of young people across Thailand.
In 2025, BRAND'S Essence of Chicken is delighted to support depa with a contribution of 1,000,000 Baht to advance activities under the 'Coding Thailand 2025: AI-Driven Future.' The support also includes additional prize funding for winning teams at all education levels from primary and secondary schools to vocational institutions as well as an education grant worth 250,000 Baht for the Best of the Best award-winning team, which will represent Thailand at the Taiwan Science Festival and MARC Open Championship 2025, taking place from 13-16 November this year. In addition, BRAND'S Essence of Chicken will present a special Best Idea award to recognize outstanding and creative digital innovation projects, and will also offer the Best of the Best winning team a one-year supply of BRAND'S Essence of Chicken, enriched with Carnosine and Vitamin B12, which contribute to the normal function of the brain and nervous system, valued at over 100,000 Baht as a gesture of encouragement and support to help them fully express their creativity."
Assist. Prof. Dr. Nuttapon Nimmanphatcharin, Phd President/ CEO of Digital Economy Promotion Agency (depa), stated, "depa's core mission is to strengthen Thailand's digital workforce. Since 2018, the Coding Thailand initiative has equipped children, youth, teachers, and educators with essential coding skills. In 2023, the program expanded through 'Coding for Better Life,' reaching over 1,500 schools, training more than 3,200 students and teachers through coding bootcamps, and engaging more than 116,000 participants nationwide, resulting in over 900 digital projects.
This year, we continue this success with 'Coding Thailand 2025: AI-Driven Future', designed to build a supportive ecosystem for digital skill development, extending beyond coding to AI, IoT, Robotics, and STEM. The program supports students from primary through vocational levels, as well as educators, while also providing platforms for digital innovation competitions to showcase youth talent and inspire wider public awareness.
We thank BRAND'S Essence of Chicken for recognizing the importance of digital skill development for Thai youth. This marks the second consecutive year the company has supported depa, which plays a vital role in shaping high-quality digital talent for Thailand's future. Their contribution reflects BRAND'S commitment to creating opportunities and empowering Thai youth to become a driving force in advancing Thailand's digital economy and strengthening global competitiveness."
As part of this year's program, BRAND'S Essence of Chicken also sponsored the Best Idea Award, offering three prizes of 20,000 Baht eachthe winners are as follows: In the primary school catergory, Team ITCP from Chiang Mai University Demonstration School with the project "AI Doctor"; In the secondary school category, Team XVISION from Yupparaj Wittayalai School with the project "Aong-Or & Aong-Or BOX"; and in the vocational school category, Team Texas 007 from Sattahip Technical College with the project "Career AI".
Shangchanon Hantrakul, a student from the Chiang Mai University Demonstration School (Kindergarten and Primary Levels), representative of Team ITCP, creators of "AI Doctor," said: "AI Doctor was inspired by the fact that many patients with minor illnesses visit hospitals in large numbers, causing long waiting times. The project helps reduce overcrowding and offers patients easier and faster access to healthcare services through AI and IoT technology. We're very happy that our project was selected for the Best Idea award from BRAND'S Essence of Chicken this year"
Techin Pongmukda, a student from Yupparaj Wittayalai School, representative of Team XVISION, creators of "Aong-Or & Aong-Or BOX," shared: "Our idea came from wanting to create an innovation for Thailand's aging society. Aong-Or & Aong-Or BOX is an app and device that help train brain function for the elderly through games combining stretching and memory exercises. Using Edge AI, it processes movements so players can follow on-screen actions without extra equipmentenhancing memory and delaying cognitive decline. We're glad BRAND'S appreciated and recognized the value in our work. The Best Idea award truly motivates us to keep improving our innovation."
Chanon Boonprasert, a student from Thai-Austrian Technical College, representative of Team Texas 007, developers of "Career AI," said: "We created Career AI, a website designed to help users get interview-ready and build confidence before real interviews. It uses the Gemini API to generate questions from job descriptions, analyse answers, and provide feedback. With TTS and STT technology, it simulates interviews and evaluates facial expressions to give tailored advice. We want Career AI to be a personal AI coach that helps users land their dream jobs. The Best Idea award from BRAND'S gives us confidence that our concept and efforts can truly make a differenceit's both an encouragement and a driving force for us to keep moving forward."