Shell and B-Quik Launch the "Unleash the Power Within" Campaign, Donating Over 2.6 Million Baht to Ramathibodi Hospital to Support Patients Suffering from Heart Failure
The Shell Company of Thailand Limited, a global leader in lubricants, and B-Quik Company Limited, Thailand's No. 1 all-in-one car service centre, have launched the "Unleash the Power Within: From the Heart of Your Car To the Heart of Thai People, so Every Heart can Keep Moving Forward" campaign. As part of this initiative, the partners donated 2,654,750 baht to the Heart Failure Patient Assistance Fund at the Faculty of Medicine, Ramathibodi Hospital, Mahidol University.
This collaboration between Shell and B-Quik encourages drivers across Thailand to care for their engines, the heart of their cars, while supporting the heart health of Thais. For every Shell Helix Ultra oil change at any B-Quik service centre, the two companies will donate 50 baht to the fund. The partnership links caring for the engines of cherished cars with giving patients the opportunity to access treatment and regain healthy hearts.
Mr. Kamolpat Baholyodhin, Executive Director of the Lubricants Business, The Shell Company of Thailand Limited, said, "Shell believes that the heart is the most important driving force, both in engines and in our bodies. Shell Helix Ultra engine oil, certified to the world-class API-SQ standard, acts like the blood that nourishes the heart of an engine, ensuring that cars perform at their best. This collaboration with B-Quik reflects Shell's commitment to delivering high-quality products while creating value for Thai society by increasing access to treatment for heart failure patients, helping them regain healthy hearts and return to healthier, more active lives."
Mr. Henk Johan Kicks, Chief Executive Officer of B-Quik Company Limited, said, "B-Quik provides comprehensive car care guided by our 'The Best for Your Car, The Best for You' philosophy. This collaboration is about more than offering oil changes to customers, it's about helping patients' hearts regain their strength and vitality. We are deeply grateful to our customers for joining us in bringing hope and a new lease of life to heart patients. At B-Quik, we are committed not only to delivering the best service to our customers but also giving back to the community through meaningful initiatives like this one."
The "Shell Helix x B-Quik: Unleash the Power Within: From the Heart of Your Car, To the Heart of Thai People, so Every Heart can Keep Moving Forward" campaign ran from July to September 2025 at B-Quik service centres nationwide. It encouraged drivers to care for their engines while embracing the spirit of giving to help heart disease patients regain strength and enjoy healthier lives. Shell and B-Quik believe that "true power starts from a strong heart."