Returning for a third campaign, the stars of Thai entertainment bring their global influence to Holiday 2025, infusing festive style and spirit into a series of colorful gift-giving moments.
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces Pond, Phuwin, Gemini and Fourth rising voices from the T-Wave movement and part of a new generation of Asian talent shaping global culture as the latest faces to join the TOMMY HILFIGER Holiday 2025 campaign.?Bringing their natural optimism, undeniable charisma and vibrant energy, they star in "A Hilfiger Holiday" a celebration of a not-so-ordinary most wonderful time of the year.
Building on a legacy of putting a spin on tradition, the campaign captures the Holiday season in full swing. Set against a backdrop of a country retreat, the emotion of holiday reunions takes center stage as the joy of homecoming is reimagined. Pond, Phuwin, Gemini and Fourth step into the campaign wearing elevated winter themed looks, blending refined tailoring and festive sophistication with an effortless touch and international star quality. The result is the holidays at their most spirited warm, stylish, and always with a joyous Tommy twist.
"Bringing Pond, Phuwin, Gemini and Fourth back together for the holidays feels like a real celebration," says Tommy Hilfiger. "They each have such distinctive style and together they capture the sense of creativity, connection and optimistic spirit that defines the holidays. It's all about friends, family and that signature Tommy energy."
The TOMMY HILFIGER Holiday 2025 Collection gives a fresh perspective on heritage Americana, layering unexpected newness into traditional end-of-year prep. Racing jackets and waxed barn coats channel rugged refinement, while argyle rugbies, Oxford shirts, and Ivy jackets nod to classic campus chic. Seasonal cotton tops, polos, and cardigans add warmth and texture, balanced by the relaxed ease of athleisure-inspired tees and sweatpants. Classic loafers knitted scarves, and caps lend finishing touches to holiday elegance. The collection brings new life to prep favorites for gifting, dressing up and the 'tis the season wardrobe.
QUOTES
"The holidays are all about connection and celebrating the people and moments that matter the most. The campaign captures the warmth and togetherness of the season, but with that signature Tommy twist." Pond
"Being part of this campaign felt like joining something iconic but still down-to-earth. The holidays are about blending tradition with your own personal style, just as effortlessly as TOMMY HILFIGER mixes heritage with new ideas." Phuwin.
"I love how the shoot has captured the magic of coming home with that mix of style, joy and connection. TOMMY HILFIGER has always stood for confidence and optimism, and this season brings that to life in the most authentic way." Gemini.
"I've always admired how TOMMY HILFIGER makes timeless American style feel modern and effortless. Appearing in this holiday campaign felt like celebrating with friends full of laughter and a real sense of belonging." Fourth
The TOMMY HILFIGER Holiday 2025 Collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners throughout the season.