TikTok today unveiled the significant social, educational, and economic impact its platform has created across Thailand, demonstrating its commitment to being a major contributor to inclusive and sustainable growth by empowering Thai people to participate fully in the digital economy and fostering a safe, supportive online environment.
With over 50 million Thais coming to TikTok every month, TikTok has evolved from an entertainment platform into a vital, holistic ecosystem. This ecosystem supports not just brands, SMEs, OTOP, and affiliates through e-commerce, but also users, creators, communities, and regulators through enhanced safety, digital literacy, and dedicated anti-scam and well-being initiatives.
To date, TikTok's programs have upskilled more than 380,000 individuals in digital competencies, while initiatives powered through strategic government collaborations have generated 375% sales uplift for local MSMEs. This is underpinned by a landmark investment in data centers and digital infrastructure, accompanied by a Memorandum of Understanding with the Ministry of Digital Economy and Society (MDES) to upskill Thais annually through lifelong learning initiatives.
"Our long-term vision for Thailand is built on three strategic pillars: Smart People, Trust & Well-being, and Smart Economy," said Mrs. Chanida Klyphun, Director of Southeast Asia Public Policy, TikTok. "We are investing in digital skills and safety to create tangible economic opportunities and ensure the digital wellness of our community, underscoring our commitment to being a responsible technology partner that contributes meaningfully to Thailand's national priorities."
Khun Chayawadee Chai-Anant, Assistant Governor of the Corporate Relations Group and Spokesperson for the Bank of Thailand, stated: "The Bank of Thailand is strongly committed to protecting financial service users and tackling the growing threats from online financial scams and investment fraud. In collaboration with TikTok, through the #KonThaiRooThan (ThaiAware) Season 2 campaign, and by joining forces with 11 other government agencies, we aim to raise awareness and provide the public with knowledge about online scams, forms of investment deception, and best practices for safe e-commerce usage. We extend our sincere thanks to TikTok for being an excellent partner, committed to platform safety and dedicating full resources to building trust. This collaboration has directly resulted in our financial literacy content reaching millions of Thai people effectively. We are deeply honored to receive the Social Impact Partner of the Year award, which reflects our shared intention to create a safer digital economy."
Smart People and Education: Digital Literacy and Educational Empowerment
Under the Smart People and Education pillar, TikTok's commitment to education focuses on building digital citizenship and lifelong learning across all age groups.
- Combating Online Fraud: The #Thaisaware (#คนไทยรู้ทัน) Season 2: Scams Education campaign successfully partnered with 12 government agencies and civil society organizations to build awareness of online fraud and investment scams. This critical public service generated massive impact, recording over 3.1M videos with 17B views since 2024, demonstrating effective collaboration with regulators and communities.
- Cyber-Awareness for Youth: Programs like the Saturday School: BMA Online Learning Hub saw over 5,000 secondary students complete digital literacy courses, including focused sessions on cyberbullying and online safety conducted at the TikTok office for 50 top students.
- Lifelong Learning: TikTok established the Lifelong Learning Initiative by signing MOUs with six universities to launch Thailand's first digital citizenship and media literacy course.
- Community Digital Skills: The Digital Community Centers For All initiative, partnered with MDES, is developing and delivering a comprehensive e-commerce curriculum that has already reached over 380,000 people through informative TikTok LIVE sessions and scaling to over 1,500 centers nationwide.
Smart Economy: Enabling Creators and MSMEs
Under the Smart Economy pillar, TikTok Shop has become a powerful engine for Thailand's MSMEs, providing a new livelihood for creators, sellers, and affiliates.
- Grassroots Economic Value: Through concerted efforts and strategic partnerships, the platform has generated 375% sales uplift for local MSMEs. This includes the successful three-year OTOP Partnership (Ministry of Interior) which supports over 2,000 OTOP sellers.
- Empowering the Creator Economy: The platform supports both product owners and non-product-owning individuals. For example, Jeny Live, an affiliate, successfully earns commission income by using her sales and marketing skills during live streams, helping Thai brands gain exposure and generate sales. The platform ensures responsible growth by adhering to strict product quality, tax registration, and content standards.
- Promoting Soft Power: The Splash initiative, in partnership with THACCA, brought together 56 high-reach creators across ASEAN to conduct LIVE activations showcasing Thai creative culture, supporting the entire creator ecosystem.
National Impact and Responsibility
TikTok's evolution represents a significant, measurable contribution to Thailand's digital economy, fueling local job creation and providing livelihoods to artisans, sellers, creators, and affiliates across all regions. The platform is uniquely positioned to accelerate the digital transformation of homegrown entrepreneurs while continually investing in safety measures and working closely with government regulators to ensure inclusive and sustainable growth for all Thais.
Moving Forward: A Shared Digital Future
Ultimately, TikTok's commitment in Thailand goes far beyond its economic metrics. By prioritizing the pillars of Smart People, Trust & Well-being, and Smart Economy, and through continuous collaboration with government agencies and communities, the platform is dedicated to making digital engagement safe, educational, and economically viable, positioning Thailand for resilient and inclusive leadership in the region's digital age.