Give Blood Give Lives 2026" Project, Empowering Thai Youth to Foster a Sustainable Society and Drive Long-Term Development in Thailand
Suntory Beverage & Food (Thailand) Co., Ltd., the leader of health enrichment products under the BRAND'S trademark in Thailand and Indochina and the manufacturer and distributor of BRAND'S Essence of Chicken, in collaboration with the National Blood Centre, Thai Red Cross Society, announced the continuation of the "BRAND'S Young Blood Give Blood Give Lives 2026" project. The initiative aims to collect blood nationwide to strengthen the stability of blood reserves, while encouraging Thai youth to pass on "small acts of giving" driving towards "a greater collective power" through regular blood donation. Jackie Jackrin Kungwankiatichai, a talented artist, joined the project as a representative to invite the new generation to participate in blood donation and encourage regular donations among Thai youth. On this occasion, a blood donation ceremony was held, along with an award presentation to youth winners of the Tech for Life Challenge competition under the "BRAND'S Young BloodGive Blood Give Lives 2025" project, at the National Blood Centre, Thai Red Cross Society."
Mrs. Mathuvalee Stithyudhakarn, Vice President - Corporate Affairs, Thailand and Indochina, Suntory Beverage & Food (Thailand) Co., Ltd., said, "The company is committed to continuously creating positive change for Thai society, guided by its core value of 'Giving Back to Society.' The 'BRAND'S Young Blood' project is one of the company's key missions that clearly reflects this commitment and has been carried out continuously, now entering its 26th year under the 'BRAND'S Young Blood Give Blood Give Lives 2026' project. Under the concept of 'Give Blood.Be A Hero,' the project aims to collect blood nationwide, while promoting Thai youth to play an active role in driving society forward through a wide range of creative activities, alongside instilling a spirit of giving as a vital foundation for the long-term sustainable development of Thai society. Since the project's implementation in 2025, blood donations have been successfully collected from youth nationwide and delivered to the National Blood Centre, Thai Red Cross Society, to help sustain blood reserve levels and support patients in hospitals across the country, both under normal circumstances and in emergency situations. This reflects the collective power of givers that can truly transform 'small acts of giving' into 'a greater collective power.' On this occasion, I would like to congratulate the three student teams who won awards from the Tech for Life Challenge competition, an activity that promotes creative digital media ideas to encourage blood donation. We hope that the experience gained from the project will serve as an inspiration, strengthen leadership skills, and cultivate a sense of social responsibility among all youth participants."
Ms. Piyanan Kumkrong, Assistant Director for Donor Recruitment and Corporate Image, said, "The National Blood Centre, Thai Red Cross Society, has a core mission to provide an adequate supply of blood with the highest quality and safety in accordance with international standards for the treatment of patients nationwide. Each year, the demand for blood in Thailand increases by approximately 8-10%. In 2024, a total of 2,539,416 units of blood were donated. According to statistics from the National Blood Centre, in 2025 there were 216,400 blood donors aged17-22 years, contributing 261,115 units of blood, accounting for approximately 10% of the total blood supply. Although blood collection continues to increase each year, the demand for blood among patients is also rising steadily. Therefore, it is necessary to further accelerate campaigns to increase the number of regular blood donors who donate every three months, ensuring a consistent blood donation and sufficient blood supply for patients. Under blood service standards, a minimum blood reserve of at least 3,000 units per day is required to ensure timely readiness for emergency situations."
"In 2026, the National Blood Centre, Thai Red Cross Society, in collaboration with Suntory Beverage & Food (Thailand) Co., Ltd., will continue the implementation of the "BRAND'S Young Blood Give Blood Give Lives" project under the 'BRAND'S Young Blood Give Blood Give Lives 2026' initiative. This year, the project focuses on expanding its outreach to youth in higher education institutions nationwide through creative activities aligned with the lifestyle of the new generation, with a particular focus on those aged 17-22. This target group is considered to have the highest potential to become long-term regular blood donors, as they are in an age group with strong physical health and can donate blood consistently every three months. By instilling a sense of public-mindedness and awareness of blood donation among youth during their student years, they can develop into high-quality regular blood donors who will continue to support the blood supply on a sustainable, long-term basis."
"The National Blood Centre, Thai Red Cross Society, believes that this collaboration will not only increase the number of new blood donors and continuously expand the base of regular donors, but also help build a new generation network of blood donors with a strong sense of public-mindedness and social responsibility. This collective effort will play a vital role in strengthening the national blood service system and ensuring its long-term sustainability."
Jackie Jackrin Kungwankiatichai, a representative of the new generation, said, "I am delighted to once again be part of the 'BRAND'S Young Blood' project and would like to invite youth to take part in blood donation. It is much easier than many people think and can be done regularly every three months. All it takes is proper preparation, including getting enough rest with at least five hours of sleep, drinking plenty of water both before and after donating blood, and avoiding alcoholic beverages and high-fat foods prior to donation."
In addition, the "BRAND'S Young Blood Give Blood Give Lives 2026" project is set to roll out a variety of activities designed to provide youth with opportunities to showcase their potential and take part in supporting life-saving efforts for Thai society. The project will continue to focus on organizing creative competitions that encourage blood donation through formats aligned with the interests and lifestyle of the new generation. These activities include a short film competition on the TikTok platform and an "Add Your Template" design activity on Instagram. Registration for participation will open from 1 February 2026, with further details of the activities to be announced in due course.