Bangkok--27 Aug--L' Oreal
The multi-award winning and celebrated K?rastase Reflection range is proud to unveil
Chroma Captive, a new hair care system to help protect colour intensity for up to 40 days with regular use*.
Constantly striving to deliver the most cutting-edge formulas, L’Or?al advanced scientific laboratories, Recherche Avanc?e L’Or?al, have developed this new innovation for coloured hair, which will replace Bain Miroir 1, Bain Miroir 2, Lait Chroma Reflect and Masque Chrome Reflect.
THE CHROMATIC PYRAMID
By looking closely at the science of colour perfection K?rastase has determined the three colour defining properties which sit within K?rastase’s “Chromatic Pyramid”, a science inspired by the Olfactive pyramid used in the world of fragrances:
1) At the peak of the pyramid sits shine, which acts as the “top tone” of colour and is attacked by mechanical factors such as brushing and daily heat styling.
2) The “heart tone” which sits at the heart of the pyramid represents colour protection which can be damaged by colour oxidation due to UV rays and free radicals.
3) Finally the “bottom tone” that represents colour intensity is affected by repeated washes.
Chroma Captive’s advanced technology minimises the impact of these three damaging factors and helps to protect colour intensity for up to 40 days with regular use*.
*Instrumental test Chroma Captive shampoo and Chroma Captive masque/conditioner.
TECHNOLOGY: SYST?ME CAPTURE?
K?rastase’s ultimate in colour protection, this new innovative technology is protected by four patents and aims to minimise the impact of the three key causes of colour fade plus protect colour intensity for up to 40 days:
1. Linseed Oil: Shine
Repairs the hair structure and coats its surface for maximum fibre smoothness and shine.
2. UV Filter & Vitamin E: Protects
Protects the hair fibre from all oxidative external aggressions such as UV rays and free radicals.
3. Zinc Gluconate: Preserves Colour Intensity
Traps pigments deep within the hair shaft to stabilise colour and preserve its intensity.
For further press information or quotes please contact:
Yada Srisammasheep (NOON)
Email:
[email protected] TEL: +662 684 3236