Innovation Up Close: Kiefel Opens Customer Innovation Center for the Asia-Pacific Region
At a glance:
- New Kiefel CIC opened in Rayong for Southeast Asia and Oceania
- 350 m? for on-site technology testing and feasibility studies
- Customers develop and experience polymer and fiber solutions first-hand
Kiefel, a global leader in thermoforming and joining technologies for polymer and fiber-based packaging, officially opened its new Customer Innovation Center (CIC) last week at the Brueckner Group Asia-Pacific site in Rayong, Thailand. The modern technology hub significantly expands Kiefel's presence in Southeast Asia and Oceania, offering more than just service: from traditional support like tool maintenance to development projects, feasibility studies, process and machine testing, and live demonstrations - all on-site.
Hands-on Polymer and Fiber Thermoforming Technology
Equipped with state-of-the-art thermoforming machines for polymer and fiber-based products - including a SPEEDFORMER KMD 78 Smart and a NATUREFORMER KFT Lab - the CIC, covering approximately 350 square meters, offers ideal conditions for hands-on technology and product development. "With this new center, we're delivering clear added value to our customers in Southeast Asia: local proximity, personal support, and direct access to our global technology expertise - all under one roof," emphasizes Matthias Sieverding, CEO of Kiefel.
? The CIC is a milestone for the regional packaging industry. Visitors don't just experience technology here - they see real applications that address production challenges, from faster time-to-market to sustainable material solutions." Walter Stroeder, CEO & Managing Director, Brueckner Group Asia-Pacific
Global Excellence, Locally Delivered
The CIC is part of Kiefel's strategy to combine global engineering excellence with strong regional presence. Customers benefit from a broader range of local services - from co-development and prototyping to customized test runs - all supported by local experts and modern infrastructure.During the opening event, attendees gained insights into selected applications, including live thermoforming demos with polymer and fiber materials, digital control systems, and service innovations.
About Kiefel BU Headquartered in Freilassing, Bavaria, Kiefel is a global market leader in innovative and sustainable thermoforming and joining technologies for polymers and natural fibers. Kiefel develops and manufactures high-quality machines and system solutions for leading manufacturers in the packaging, medical technology, pharmaceutical and refrigerator industries for processing plastics, recycled and bio-based materials, as well as natural fibers. Kiefel creates future-proof solutions for the processing of polymer and fiber-based materials in close collaboration with customers at its research centers - the Customer Innovation Center and the Material R&D Center.
Globally leading, locally strong: With over 70 years of experience and a strong global sales and service network, "Made by Kiefel" stands for quality, innovation, expertise, and long-term partnership. Kiefel is represented worldwide with dedicated sales and service teams in the USA, France, the Netherlands, China, India, and Thailand, as well as with partners in over 60 countries. Kiefel is one of four business units within the Brueckner Group - a globally leading corporate group in engineering and machinery for plastics and alternative materials, headquartered in Siegsdorf, Bavaria. With approximately 3,350 employees across 12 countries, the group has stood for technological excellence, entrepreneurial independence, and value-based collaboration for more than 60 years.
"Made by Kiefel" now also stands for technological excellence, collaborative partnership, and future-ready solutions in Thailand.