Makro, a leading wholesale business under CP AXTRA Public Company Limited, has named rising global artist MILLI, from YUPP! Entertainment, as the brand ambassador for both Makro and Makro PRO, launching the "Live Like a PRO" campaign to connect with a new generation of Thai consumers. The campaign reflects Makro's ambition to move beyond its wholesale roots and traditional boundaries into a fully integrated omnichannel platform that supports both daily life and business needs, empowering customers to live, shop, and work more efficiently - "like a PRO" - in every aspect of life.
For Makro, living like a PRO means accessing the same product quality, pricing and supply reliability that professional buyers have always counted on, now extended to every customer, whether they are running a restaurant, managing a small business, or simply taking care of a household. Today's consumers are not just shoppers, but micro-entrepreneurs managing multiple roles across personal and business life. By choosing Makro and Makro PRO, customers can live like a PRO more easily, while Makro PRO reinforces its leadership as Thailand's No. 1 Thai-owned e-commerce platform, as recognized by Euromonitor International, and a trusted B2B partner.
For the campaign, MILLI brings creativity, confidence, and the conviction that being a PRO is defined by mindset. She contributed to the lyrics for the "Live Like a PRO" theme song and appears in the official music video, driving awareness and brand recall among a new generation of customers. She also speaks directly to a young generation audience that is digitally native, entrepreneurial by instinct, and increasingly influential in how Thai households and small businesses shop.
Makro PRO offers a seamless omnichannel ecosystem combining professional-grade supply with real-time delivery, including on-demand delivery within three hours, dawn delivery for orders placed before 11 PM, next day delivery, and flexible time-slot options. Customers can access an extensive assortment of mass items, Makro's Exclusive Brands, local products, imported products, and curated selections tailored to professional needs. The platform has been recognized as the No. 1 Thai-owned e-commerce platform and No. 1 e-commerce platform in Thailand by first-party (1P) sales value, based on Euromonitor International research measuring brand-level retail sales value for first-party sales on platforms serving both B2B and B2C customers in Thailand.
New customers can take advantage of exclusive launch promotions from March 18 - April 30, 2026: free nationwide delivery with a minimum spend of THB 500 when selecting express delivery service within three hours; a THB 50 discount on a minimum spend of THB 1,000; and the option to redeem one Makro PRO point to purchase selected products for only THB 1. The Makro PRO app is available now on the App Store and Google Play.