BRAND'S Bird's Nest Ready?to?Drink with Vitamins by Suntory Beverage & Food (Thailand) Co., Ltd. has collaborated with Biore to launch the "FRESH SUMMER" campaign, inviting consumers to stay refreshed and take care of their skin so they can fully enjoy every moment of the summer season. Built on an inside-out self-care concept, the campaign delivers a 360? experience across both on-ground and online experiences, centered on the "Summer Self?Care Club" a mobile pop-up bringing vibrant energy and colorful summer vibes to four major cities through engaging activities, complimentary sampling of BRAND'S Bird's Nest Ready?to?Drink with Vitamins, and Biore sunscreen trials for complete refreshment and protection. The campaign also introduces a new flavor, BRAND'S Bird's Nest Ready?to?Drink with Vitamin E, Pandan Delight, combining the calming aroma of pandan with the benefits of genuine bird's nest and vitamin E, a refreshing addition designed to meet modern lifestyle needs and further strengthen BRAND'S product lineup.
Napis Sasivimolkul, BRAND'S Bird's Nest Marketing Director, Suntory Beverage & Food (Thailand) Co., Ltd., said: "Today's consumers place greater importance on self-care and seek ways to support their holistic wellbeing so they can fully enjoy every activity. With this insight, we built the 'FRESH SUMMER' campaign together with Biore to encourage inside-out self-care especially during the hot season, when people spend more time outdoors and are more exposed to sunlight. The campaign delivers a well-rounded self-care experience: refresh from within with BRAND'S Bird's Nest Ready?to?Drink with Vitamins, paired with external UV protection from Biore sunscreen, so consumers can feel prepared and confident every day."
Throughout April 2026, FRESH SUMMER will bring refreshing experiences to key locations via the "Summer Self?Care Club" on-ground roadshow, with a brightly colored truck stopping at four cities: Park Silom, Bangkok; Kad Ba Pao Market, Chiang Mai; City Hall and Yamo Monument Plaza, Nakhon Ratchasima; and Bang Saen Beach, Chonburi. On-site visitors can enjoy:
- Complimentary tasting of BRAND'S Bird's Nest Ready?to?Drink with Vitamins, plus a Biore sunscreen trial zone featuring Biore UV Aqua Rich Body Tone Up Serum SPF50+ PA+++ helps protect skin from UV rays, perfect for staying active outdoors
- "Selfie Self-Love": snap a selfie at the Summer Self?Care Club, share it on social media, and complete a short online questionnaire to receive one complimentary bottle of BRAND'S Bird's Nest Ready?to?Drink
- Special on-site promotions alongside product trials, plus summer-ready giveaways including sunglasses, scarves, and headbands
BRAND'S is also hosting an online activity inviting consumers to share their self-care tips: post a photo with a BRAND'S Bird's Nest Ready?to?Drink product and share how you take care of yourself during summer on the BRAND'S World Thailand Facebook page. Five winning entries will receive a "FRESH SUMMER To-Go Kit" a summer refresh set featuring all five flavors of BRAND'S Bird's Nest Ready?to?Drink with Vitamins, Biore UV Aqua Rich Body Tone Up Serum in both variants, and cute lifestyle items to enjoy the season in full. For details, follow BRAND'S World Thailand on Facebook.
"This collaboration extends the self-care narrative for the summer lifestyle while expanding reach for both brands. Alongside the campaign, we are introducing BRAND'S Bird's Nest Ready?to?Drink with Vitamin E, Pandan Delight, a fragrant, refreshing option that pairs the distinctive pandan aroma with natural bird's nest and vitamin E to help support antioxidant processes. It is another choice that fits modern consumer preferences and further strengthens BRAND'S product lineup," Napis concluded.