Bangkok--3 Sep--ARC Worldwide
The Leading Premium Milk Powder in Thailand Joins Forces with Healthcare Professionals and Leading Retailers Nationwide
Enfagrow A+, the leader in the premium milk powder market, continues to further empower children’s brain development and learning abilities through the launch of “Enfa BRAIN EXPO” — the first comprehensive brain-maximization event in Thailand. With over 250 million-baht-investment, this giant brain-themed mega event provides evidence of Enfagrow A+’s position as the number one nutritional product for children’s brain development and Mead Johnson’s role as a provider of a rare opportunity for the general public to discover the wonders of brain function and evolution whilst simultaneously unlocking the four traits of genius brains. This inaugural event will be held from August 31 to September 9, 2012 at the Royal Paragon Hall, Bangkok and from October 4-8, 2012 at Konkaen Hall, Central Plaza, Khonkaen.
Mr.Srun Chutharatkul, Marketing Director of Mead Johnson Nutrition (Thailand) Ltd. said: “For over 40 years our company has continuously developed superb quality products with a strong focus on brain development for the Thai consumers. We realize the importance of early brain development and aim to provide every child with the best start in life for the best learning potential in the future. We are committed to offer science-based innovations as evidenced by the continual enhancements and diversity of our products. Recently, Mead Johnson launched our latest innovation — DHA PLUS? — with 78 percent more DHA than our previous formulation and rich in clinically proven brain nutrients for holistic brain development. Innovations such as this along with the creation of “Enfa Brain Expo” continues to provide evidence of our commitment to market leadership and expertise in brain development.”
“Enfa Brain Expo”, the first comprehensive brain empowerment event ever launched in Thailand invites Thai people to discover the wonders of hundreds of billions of brain cells and how some brains become that of a genius. The event will be open for parents and the general public to enjoy a first-hand experience of how the brain is structured, functions and evolves at different milestones and will include tips on how to strengthen young brain potential.
“The launch of “Enfa BRAIN EXPO” reflects Mead Johnson’s strong commitment in raising public awareness and inspiration to boost young brain potential to the maximum among Thai children and around the world. We believe that parents, parents-to-be and concerned organizations from private and government sectors will excitedly attend our event as they play key roles in the development of children’s first 1,365 days, the crucial period from pregnancy up to 3 years of age in which 80 percent of brain growth happens. Enfa Brain Expo is expected to attract more than 200,000 visitors”, stated Mr.Srun Chutharatkul.
This event also marks a new endeavor in which Mead Johnson is teaming up with health care professionals, educational institutes and businesses to promote the brain empowerment activities to help raise awareness and support such activities throughout the country.
Mr.Srun Chutharatkul added: “In addition to organizing the Enfa Brain Expo in Bangkok and Khonkaen, Mead Johnson will join forces with 30 leading retailers across the nation to heighten awareness and understanding of young brain potential. Our retail partners in each region will help amplify the importance of early brain development knowledge and invite the public to join our Enfa Brain Expo.”
Come and witness the transformation of an extraordinary brain through proper nourishment and nurturing. Discover the wonders of the brain for the first time in Thailand at Enfa Brain Expo - the first comprehensive brain-maximization event, from August 31 — September 9, 2012 at the Royal Paragon Hall, Bangkok and from October 4-8, 2012 at Konkaen Hall, Central Plaza, Khonkaen. For more information, call 02-725-8700 or www.enfababy.com