Making E-Waste Disposal Easier, Smarter, and More Rewarding by Enabling Users to Locate Nearby Drop Points, Track Real-Time GHG Impact, and Enjoy Exclusive Privileges from 10 Leading Brands this Earth Day, April 22
As electronic waste continues to rise rapidly and become one of the world's growing environmental challenges, small consumer decisions now have more power than ever to create meaningful change. On Earth Day 2026, under the theme "Our Power, Our Planet", True Corporation is reinforcing its role as an environmentally conscious Thai tech company, joining forces with more than 10 leading partners to elevate its "TinkTookTee DTorJai" e-waste initiative into a fully integrated digital ecosystem on the True App for the first time. This end-to-end platform connects every step of e-waste management in one place from locating nearby drop-off points in real time, to convenient disposal, and even instant impact tracking, allowing users to immediately see how much they have helped reduce environmental impact. Users can also select and enjoy exclusive privileges from leading partners, turning a simple act of disposal into meaningful, measurable participation.
From On-the-Go Collection to a Seamless Digital Experience on True App
In 2026, the "TinkTookTee DTorJai" e-waste initiative enters a new phase, evolving from its mobile collection model, which deployed e-waste vehicles to key landmarks, into a fully integrated digital platform on the True App that makes responsible disposal easier than ever. The platform connects users to a nationwide network of drop-off points including True Shops, True Branding Shops, TrueSphere, TrueSpace, and dtac service centers, reducing access barriers and transforming e-waste disposal into something that is simple, convenient, and part of everyday life. At the same time, True adds a layer of enjoyment and meaning to every action through the "Drop for Rewards" campaign, in collaboration with 10 leading brands across food, beverage, shopping, and lifestyle services. True and dtac customers can instantly select and enjoy privileges that match their lifestyle, turning each act of disposal into a more engaging and rewarding experience. Another key highlight this year is the "Environmental Impact Tracking" feature, which allows users to see the results of their actions instantly. The system calculates the reduction of greenhouse gas (GHG) emissions from each e-waste disposal and translates it into easy-to-understand equivalents, such as the number of trees planted. Users can also share their impact on social media, amplifying small actions into collective change for a more sustainable society.
3 Simple Steps to "TinkTookTee DTorJai" on True App, Turning Disposal into Meaningful Impact
True has designed a seamless and user-friendly experience, making it easy for everyone to participate in everyday life through three simple steps:
For more details on the campaign and exclusive privileges from over 10 leading partner brands including DUNKIN', OfficeMate, SCG HOME Online, Oriental Princess, Spa Cenvaree, PAUL, Sukishi Korean Charcoal Grill, TrueCoffee, OneOne, and SF Cinema, please visit https://true.th/campaign/e-waste
The campaign runs from now until December 31, 2026.