GO WHOLESALE, The food wholesale center, always fresh- forward for food professionals, operated by Central Food Wholesale Ltd., under Central Retail, continues to reinforce its position as "GO Solutions" for Thai entrepreneurs. The company remains committed to sourcing high-quality ingredients at accessible prices, including imported Australian lamb, which has been rapidly gaining popularity among mid- to high-end restaurants and health-conscious consumers seeking alternative protein sources. Australian lamb meets these demands with its high protein content, low fat, and distinctive flavor profile.
Ms. Suny Sidik, Chief Commercial Officer, Central Food Wholesale Ltd., revealed that lamb consumption in Thailand continues to grow steadily, with Australia recognized as one of the world's leading exporters of premium-quality lamb. GO WHOLESALE has imported and distributed Australian lamb, which has become increasingly favored by chefs and food operators each year. This is reflected in sales performance, with Australian lamb sales at GO WHOLESALE growing by as much as 60% when comparing 2025 to 2024.
To further promote Australian lamb consumption, GO WHOLESALE partnered with the Australian Trade and Investment Commission (Austrade) and Meat & Livestock Australia (MLA) - the organization responsible for marketing, research, and development of Australia's beef, lamb, goat and livestock industries - to host the "Aussie Lamb Festival" at GO WHOLESALE Rangsit branch.
The event was officially opened by Mr. Cameron Allan, Trade and Investment Commissioner, the Australian Trade and Investment Commission, and Mr. Michael Crowley, Managing Director of MLA, and warmly welcomed by Mr. Ricardo Boarotto , Chief Executive Officer, Central Food Wholesale.
The event featured a Chef Table experience showcasing exclusive dishes crafted by Chef Art - Pakpoom Suwannathame, an officially appointed LAMBASSADOR by MLA (Meat & Livestock Australia). Guests enjoyed three specially created menus highlighting the versatility of Australian lamb:
- B?nh M? - A Vietnamese-style sandwich with a crusty baguette, filled with slow-braised Australian lamb shank on the bone, tossed in a special house sauce.
- Butter Massaman Curry with Lamb - A fragrant Thai Massaman curry using boneless Australian lamb shoulder, sauteed with butter, then slow-cooked with coconut milk and aromatic Thai spices until tender and rich in flavor.
- Lamb Rack Steak with Thai Jaew Sauce - A fusion dish pairing premium Australian lamb racks with spicy, tangy Thai "jaew" dipping sauce, perfectly balancing Western and Thai flavors.
Australian lamb is internationally recognized for its exceptional quality throughout the entire supplychain, from farm to table. Sheep are primarily raised in New South Wales, Victoria, WesternAustralia and Tasmania, regions known for rich grasslands. Livestock is free-range and pasture-fed, with careful attention to breed selection, animal welfare, and natural grazing practices. The production process is fully traceable back to the farm of origin and adheres to global standards including HACCP, ISO, CHPs, and Halal certification per importing country requirements.Key strengths of Australian lamb include its exceptional tenderness, mild aroma,balanced marbling, and high protein content, delivering a rich yet clean flavor. Consistent qualityacross every production batch makes it ideal for a wide variety of culinary applicationswhether grilling, shabu-shabu, mala hot pot, or cuisines ranging from Western, Mediterranean, Middle Eastern, and ASEAN to modern fusion dishes favored by the younger generation.
"GO WHOLESALE continues to create new experiences for Lamb Lovers through our Butchery Knowledge service," added Ms. Suny. "Our specially trained staff provide expert advice on selecting the right lamb cuts for specific menus and offer professional cutting and preparation guidance. During the Aussie Lamb Festival, we will also host a workshop on 19 June at GO WHOLEALE Pattaya branch, along with in-store tasting booths allowing customers to experience premium Australian lamb firsthand. These activities will run from 24 April to 28 June, rotating across GO WHOLEALE branches."
"Australia and Thailand share a long and productive food trade relationship and events like this reflect our commitment to connecting Thai food businesses with world class Australian producers. We're proud to support Australian lamb exporters in bringing premium product to Thai consumers." said Mr Cameron Allan, Austrade's Trade and Investment Commissioner.
GO WHOLEALE offers a wide range of Australian lamb products, including:
- Frozen Australian lamb rack
- Trimmed frozen Australian lamb rack
- Frozen boneless Australian lamb shoulder
- Frozen bone-in Australian lamb leg
- Frozen boneless Australian lamb leg
- Sliced Australian lamb suitable for shabu-shabu or mala hot pot
In addition, customers who purchase Australian lamb products worth THB 300 or more will receive a FREE meat thermometer, available from 24 April to 31 July.
Australian lamb products are available at all 14 GO WHOLESALE branches nationwide and via the GO WHOLESALE application.