Buy, Hunt, Win Exclusive In-Game Rewards and Epic Prizes Worth Over THB 1 Million
'Fanta', a favorite beverage brand among Gen Z, made by the Coca-Cola system in ThailandThaiNamthip Corporation PLC, HaadThip PLC, and Coca-Cola (Thailand) Ltd., is taking fun to the next level. In an epic global collaboration with Microsoft, the two brands are celebrating Xbox's 25th anniversary with the ultimate "Fanta x Xbox" campaign. For the very first time, 'Fanta' is bringing together the irresistible taste of Fanta with the thrill of legendary games playable across console, PC, and mobile. Get ready for the launch of the limited-edition Fanta packaging across 5 awesome flavorsFruit Punch, Orange, Pineapple, Grape, and Strawberry. Each flavor features special designs starring iconic characters from 5 legendary game franchises: Call of Duty, Diablo IV, Halo, World of Warcraft, and Forza Horizon.
What's more, 'Fanta' is inviting everyone to level up their Fanta experience under the concept "Wanna level up your flavor? Grab a Fanta". By simply scan the QR code on any promotional Fanta bottle or can, fans can enter an exclusive mini-game featuring fun missions and exciting challenges. Players who complete quests and overcome unexpected obstacles can unlock Fanta Rewards Chests, , instantly claim free Xbox in-game rewards. Plus, participants will get the chance to win prizes worth over 1 million Baht throughout the campaign period.
Kitisak Manoratana, Senior Director Marketing for Coca-Cola in Thailand, said: " 'Fanta' is committed to creating vibrant experiences that connect with consumers' passions and gaming is major part of youth culture today. This collaboration with Xbox goes beyond a limited-edition package design; it is a fusion of 'Fanta's irresistible taste and the immersive world of gaming to make every sip a moment of fun.
As part of the "Fanta x Xbox" campaign, consumers can join two exciting activities under the "Level Up with "Fanta" - Hunt Epic Loot" experience:
- Unlock In-Game Rewards Through Mini-Games: Simply purchase participating 'Fanta' products and scan the on-pack QR code to access exclusive mini-games. Players who successfully complete missions will instantly receive Reward Codes redeemable for special in-game items across five featured titles: Call of Duty, Diablo IV, Halo, World of Warcraft, and Forza Horizon. Rewards are available in limited quantities and subject to terms and conditions. The activity runs from June 1 - July 31, 2026.
- Win Exclusive Gaming Prizes Through Receipt Uploads: Consumers who purchase THB 99 or more of participating 'Fanta' products can upload their receipts via the campaign website for a chance to win over 100 premium gaming prizes worth more than THB 1 million. Prizes include an ANDA Gaming full setup featuring a gaming desk, chair and monitor, Microsoft Surface Pro, ROG Xbox Ally, and downloadable game codes from popular gaming titles and ROG. Entries are open from 15 June - 31 July 2026.
The "Fanta x Xbox" campaign is the perfect combination of irresistible, made-to-share 'Fanta' and epic gaming excitement. Don't miss outcollect all 5 limited-edition flavors: Fruit Punch, Orange, Pineapple, Grape, and Strawberry, available in 325ml cans, as well as 500ml and 1L PET bottles. Grab your favorite flavor, conquer the quests, and collect the limited-edition packs today at convenience stores, supermarkets, leading department stores nationwide, and top e-commerce platforms.
Follow "Fanta" Thailand for more updates and campaign details at Facebook: Fanta Thailand on Facebook.