Mr. Paul Kanjanapas, Chief Executive Officer of IMPACT Exhibition Management Co., Ltd. (Second from the left,) and Mr. Mathias Kuepper, Managing Director and Regional President Asia-Pacific of Koelnmesse (Second from the right,) jointly signed a Memorandum of Understanding (MOU) at Jupiter 10, Challenger Hall, IMPACT Muang Thong Thani, to establish a strategic partnership under the "365 CONNECT" initiative. The collaboration aims to expand business opportunities for companies by enabling year-round access to potential buyers through a variety of engagement activities, including business matching sessions, exclusive dining experiences curated by renowned chefs, innovation and product exhibitions, and dedicated product showcase areas at IMPACT Culinova, located by the lakeside in Muang Thong Thani.
Through this collaboration, IMPACT Culinova is driving its venue to become a premier Food Innovation District and a fully integrated "Food Innovation Collaboration Hub." Going beyond traditional event spaces, IMPACT Culinova acts as a strategic partner offering a comprehensive business ecosystem. This includes innovation testing grounds, professional kitchens, and a dedicated team of experts ready to help entrepreneurs elevate their raw ingredients into tangible, market-ready concepts. This is brought to life through specially curated food tasting events and exclusive Chef's Table experiences. The ultimate goal is to seamlessly integrate the food industry network to inspire and co-create new business opportunities
Meanwhile, Koelnmesse, a global leader in organizing premier food trade fairs, will act as the crucial link to the global business network. As the main representative connecting this project with a vast base of high-potential entrepreneurs, Koelnmesse will invite businesses to leverage the IMPACT Culinova ecosystem. This partnership reinforces the vision of providing a seamless, 365-day trade platform, significantly elevating Thailand's food industry trade stage to be stronger, more resilient, and truly responsive to the demands of the global market.