BioActive Plus Co., Ltd., the premium health supplement company behind the "BioActive+" brand, celebrated its first anniversary in Thailand by announcing a strategic partnership with EXBERRY(R), a brand under GNT Group and a global leader in natural color innovation from the Netherlands. The collaboration was formalized through the signing of a Memorandum of Understanding (MOU) to jointly develop and implement natural color solutions in BioActive+ health products. The signing ceremony was held at The Apartment, 9th Floor, Park Hyatt Bangkok.
A Major Milestone in BioActive+'s First Year of Growth
Over the past year, BioActive+ has focused on developing premium health products that integrate health science, beauty, and world-class innovation to meet the evolving needs of modern consumers, who increasingly prioritize quality, safety, and ingredient transparency. The partnership with EXBERRY(R) reflects the brand's commitment to elevating product standards through the adoption of globally recognized natural color innovations.
Introducing "Purple Plum" - A New Shade for Concentrated Liquid Collagen
BioActive+ has also announced the introduction of a new product color, "Purple Plum," for its Concentrated Liquid Collagen. The new shade has been applied to products manufactured from May 5, 2026 onward, beginning with Lot No. 2605043048.
The color is derived from 100% natural extracts of black carrot and blueberry, utilizing EXBERRY(R)'s proprietary natural coloring technology. This innovation enhances color stability, delivers a vibrant yet natural appearance, and helps reduce color variation commonly associated with concentrated liquid formulations.
The color enhancement does not affect the product's quality, safety, or efficacy and has successfully passed stability testing in accordance with industry standards.
A Partnership That Goes Beyond Color
In addition to developing new color solutions, the collaboration between BioActive+ and EXBERRY(R) encompasses future innovation initiatives in natural coloring technologies. EXBERRY(R) will contribute its expertise in ingredient sourcing and research to support the continuous development of natural color innovations across BioActive+'s product portfolio.
BioActive+ also plans to introduce a "100% Natural Colour" logo on products formulated with natural color ingredients, enabling consumers to easily identify such products while reinforcing the brand's commitment to natural innovation.
Dr. Wasana Intasang, Founder of BioActive Plus Co., Ltd., said, "At BioActive+, we believe true innovation is not only about performance but also about safety, transparency, and delivering a positive long-term consumer experience. Our collaboration with EXBERRY(R) marks another important step in elevating the standards of health products to an international level."
Mr. Sutthirak Subvijitra, Co-Founder of BioActive Plus Co., Ltd. and Head of Brand & Product Strategy, added, "Today, consumers evaluate products based not only on ingredients and results but also on the overall product experience. That is why we pay close attention to every aspect of product developmentfrom formulation to visual perception. This partnership enables us to further enhance the quality, stability, and consumer experience of BioActive+ products."
Consumers can identify the new Concentrated Liquid Collagen formulation by checking for Lot No. 2605043048 and above, along with the "100% Natural Colour" symbol displayed on BioActive+ packaging.