- TrueOnline Reinforces Its First-Mover Position in AI Home with TrueX Innovation, Expanding Smart Living to Vietnam
- TrueBusiness Empowers AIoT for a Smarter Business, Elevating Connectivity into Intelligent Solutions for Thailand's AIoT Future with AI-camera Cloud, Secured End-to-End
Clinical Professor Sarana Boonbaichaiyapruck (center), Chairman of the National Broadcasting and Telecommunications Commission (NBTC), presided over the opening ceremony of the Global Telecom AIoT Summit 2026, held under the theme "AI for All" at The Ritz-Carlton, Bangkok. The event was organized by the Telecommunications Association of Thailand under the Royal Patronage, in collaboration with T3 Technology and Tuya Smart. Also attending were Mr. Chakkrit Urairat (2nd from left), President of the Telecommunications Association of Thailand under the Royal Patronage; Mr. Nick Wang (2nd from right), Founder and Chairman of T3 Technology and Vice President of the Telecommunications Association of Thailand; and Mr. Tanaphon Manavutiveth (far left), Chief Home Connectivity Officer, True Corporation Plc., together with representatives from the public and private sectors, technology experts, and international partners, who joined the summit to exchange knowledge, vision, and experience in AI, IoT, and AIoT.
At the summit, True Corporation reaffirmed its ambition to bring "AI for All" by showcasing the digital technology and AI strengths of both TrueOnline and TrueBusiness, translating them into practical innovations and solutions for real-world applications. These ranged from enhancing smart home experiences to strengthening digital infrastructure and AIoT technologies for businesses. The showcase reflected True's role in connecting world-class technologies to create new value for households, businesses, and Thailand's digital economy.
TrueOnline Strengthens Its First-Mover position in AI Home, Powering Thailand's Smart Home Ecosystem with TrueX
Mr. Patchara Vanthongkam, Head of Digital Home, True Corporation Plc. shared point of views from TrueOnline's business perspective that "At a time when Thailand's broadband industry continues to compete on internet speed and pricing, TrueOnline is moving forward to open a new playing field from being a home internet service provider to becoming an enabler of 'AI Home', bringing technology into everyday life to create meaningful new value for Thai consumers. At the core is the True Smart AI Network, an intelligent network that serves as a key infrastructure, reinforcing TrueOnline's capability to elevate the home internet experience into the full AI era. This addresses four key needs of today's consumers: convenience, energy saving, entertainment, and security."
"With the strength of True's internationally proven network and the use of AI to enhance network efficiency, TrueOnline is expanding beyond connectivity into new growth areas, particularly Smart Home and AI Home, which are emerging as a new layer of infrastructure for digital-era households. Through TrueX, we are building an AI Home platform that integrates home devices and services into a single ecosystem designed for Thai consumers, enabling intelligent connectivity, control, automation, and device management across the home."
TrueX serves as a key platform that strengthens TrueOnline's advancement into the "TrueOnline Home Next" era, elevating Thai homes into smart homes. Its highlight solutions address key needs across security, entertainment, and home energy management, including "Ami", an intelligent assistant that enables users to control their homes and ask general questions through Thai-language voice commands, while delivering a more complete smart home experience. Other key solutions include intelligent CCTV, which helps enhance home security and provides real-time alerts for important events, as well as AI Petcare, which enables pet owners to monitor, care for, and better understand their pets' behaviors with greater convenience. These innovations demonstrate the practical application of AI and IoT in creating new experiences for Thai households, reinforcing TrueOnline's role as a true First Mover in AI Home, transforming Thai homes from living spaces into intelligent ecosystems that better understand and respond to users' everyday lives.
TrueOnline Spreads Its Wings into Vietnam, Bringing AI Home to One of ASEAN's High-Potential Digital Markets
TrueOnline is extending the potential of AI Home beyond Thailand through the signing of a Memorandum of Understanding (MoU) between True Internet Corporation Company Limited, VNPT Technology Company, T3 Technology Co., Ltd., and Zhejiang Tuya Smart Electronics Co., Ltd. The collaboration aims to jointly study and develop cooperation in AI Home and related solutions for the Vietnamese market. Mr. Tanaphon Manavutiveth, Chief Home Connectivity Officer, True Corporation Plc. also attended the signing ceremony as a witness.
Under this collaboration, the four organizations will jointly explore business opportunities across multiple dimensions. This includes the development of an AI Home platform through a joint study of market needs in Vietnam and the formulation of a development roadmap for an open platform with functions and features tailored to local consumer behavior. The collaboration also covers the development of AI Home devices, with the partners sharing expertise and jointly selecting AI Home devices that are well suited to the Vietnamese market, with the aim of driving the tangible growth of the country's smart home ecosystem.
The collaboration also includes a study of business models for the AI Home market in Vietnam. This will draw on market characteristics, current market conditions, development plans, experience, and success cases from AI Home markets across Southeast Asia to jointly design a business model with VNPT Technology that is well suited to Vietnam. This reflects TrueOnline's ambition to advancing AI Home as a key driver of new growth, both in Thailand and across ASEAN, while elevating True's role from a network service provider to a digital ecosystem builder that truly connects lives, people, and technology.
TrueBusiness Drives Thailand's AIoT Future, Integrating Connectivity and Cloud into Intelligence for Businesses
Dr. Teeradet Dumrongbhalasitr, Chief Business Officer, True Corporation Plc., delivered a special keynote session titled "Empowering AIoT for a Smarter Business World". He said, "AI has now become a crucial infrastructure for driving the new economy, with the potential to unlock up to THB 2.6 trillion in value for Thai businesses and drive Thailand's digital economy to reach THB 3 trillion by next year. Thailand is well positioned for this opportunity, particularly with its 5G network covering 94% of the population, ranking second in ASEAN, providing a strong foundation for future growth. However, businesses continue to face 3 key challenges: Fragmentation that create barriers to digital adoption, Data Sovereignty, and the Adoption of Automation among SMEs. Collaboration with a regional technology partner, T3 Technology, therefore creates a significant opportunity to unlock these challenges through the 4-layer AIoT stack. This comprises AI Camera Hardware for monitoring and recording; Software and Analytics platform that help detect anomalies and understand behavioral patterns; Scalable Cloud and AI that collect, process, and visualize data to enable smarter and more precise decision-making; and Cloud Storage & Cybersecurity. In the real-world use cases, TrueBusiness has deployed this solution across more than 1,000 retail branches, delivering tangible results, including 40-60% less retail shrinkage and less than 90 days payback to return on investment (ROI). In addition, TrueBusiness has extended AIoT value pools across various industries including Infrastructure and Smart City, Smart Manufacturing, Smart Retail and Tourism, as well as Smart Buildings, Home & Safety. These efforts aim to help drive the sustainable growth of Thailand's digital economy."
At the summit, TrueBusiness signed a MoU with T3 Technology, a specialist in end-to-end AIoT solutions, and announced the collaboration on AI Camera hardware, cloud platforms and application software, AI features, cloud event storage services, and cybersecurity. The partnership aims to jointly drive the development, deployment, providing services, and go-to-market of AIoT Cloud AI Camera Solutions for businesses and SMEs in Thailand.