Bangkok--6 Sep--PolyPlus PR
'Oishi' pours Bt15 million into “Shabu Lympic 2012”Winner to get Bt100,000 cash from Shabu-eating contest to highlightOishi as Shabu Champion
Oishi Group “King of Japanese Food” is set to spend Bt15 million to launch a new event marketing campaign “Shabu Lympic 2012”, a Shabushi eating contest for its Shabushi business, with Bt1000,000 cash prize as part of its effort to further highlight its image “Champion of Shabu-Shabu Japanese-style Suki-hot pot”.
Mr. Paisarn “SAM” Aowsathaporn, Executive Vice President, Food Division, OISHI Group Plc., said, “The number one star among OISHI's restaurants is Shabushi by OISHI, the double delicious qualities and popularity in the era of OISHI “King of Japanese Food.”
In addition to an attempt to further develop and create products and services as well expand service coverage, OISHI also focuses on delivering marketing tools along with the delivery of memorable experiences for consumers on a regular basis, which finely reflects in its vision “Business leader and creator of Japanese food and drinks to the quality of life of the new generation.”
He added, “OISHI has allocated a Bt500 million investment to expand its service areas with concentration on increasing more than 20 branches in metropolitan areas and provincial areas to make up of 70 branches by the last quarter of this year.”
“As the corner of the final round of the year on its sight, OISHI injects a Bt15 million investment to debut an event marketing “Shabu Lympic 2012”, a Shabu-eating contest to vie for a Bt100,000 cash prize and other rewards worth Bt250,000 in total.
In the qualifying tournament to find “five ultimate gourmand (capacity) of Shabushi” qualifiers from the country's five regions into the finals, OISHI will kick start at the Northeastern region on Saturday, September 15, 2012 at Shabushi Central Plaza Khon Kaen province. A special prize for the top eaters from every region is “Free Shabushi Eating for 1 Year!”. Each prize is worth Bt16,588. The final round will be held on Saturday, October 20, 2012 at Shabushi Gateway Ekamai, Bangkok to vie for the title “Shabushi King” and a Bt100,000 cash prize.
Mr. Niruth “BANK” Sripawatakul, Marketing Director, Food Division, OISHI Group Plc., said, “To add a new communication channel to connect our target consumers in a wider range, we have come up with an activity “Shabu Lympic 2012” and it's applied to our newest TV commercial, titled “Shabu Lympic”, to be aired via free TV networks, cable networks, and online TV (OH! E-Chic by OISHI on www.ONSCHNNEL.com on September 4, 2012 nationwide.
“Fore more information, please visit www.shabushibuffet.com or contact OISHI Call Center 1773. I'd like to take this opportunity to welcome Shabu-Shabu Thai lovers to join the contest to compete for the best “capacity” you can eat at Shabu Lympic 2012” to win Bt100,000 cash,” said Sam.
For more information, please contact
Oishi Group PLC. PolyPlus PR Co., Ltd.
Ake-Wit Jitsantia (Por) Warinthornthip Sirichatchanakun (Mum)
[email protected] [email protected]
Tel: 0-2785-8853, Tel: 0-2572-4444 Ext. 264,
Thongchai Peerapongsathorn (Golf) Chanapa Poopeung (Yui)
[email protected] [email protected]
0-2785-8854, Ext. 352,