Get ready for a groundbreaking wave of freshness! Two favourite brands among the new generation, "Golden Dragon Herbal Inhaler," the iconic herbal inhaler by Ouay Un Osoth Co., Ltd., and "ZUS Coffee," the famous specialty coffee chain from Malaysia, have joined forces to launch an exclusive campaign, "Soothe Up The Day!" The campaign invites urbanites and office workers to double up on their energy boost, spearheading a strategic market expansion to fully capture Gen Z and Millennial consumers.
Ouay Un Osoth has completely transformed the image of "herbal inhalers." What was once considered anold-school remedy is now a staple of youth pop culture. It is no longer just for dizziness; it has become a tool to refresh and reset during a long day of studying or working. It has evolved into an indispensable pocket essential, much like that daily cup of Joe from ZUS Coffee. When the soothing aroma of natural herbs meets the bold flavor of premium coffee beans, they form the ultimate tag team to level up daily refreshment. Through this collaboration marketing strategy, the brands are transforming into trendy, accessible lifestyle gadgets for young people and working professionals. Coupled with online activities, this partnership leverages the digital culture of the new generation, who are always ready to share refreshing vibes and positive stories with their communities.
The "Soothe Up The Day!" campaign comes with a creative concept of a combination of two energizing lifestyles. 'Sip - ZUS' (สูด-ซูสสส์) captures the satisfying sound of taking a bold, eye-opening sip of your favorite ZUS Coffee with the 'Sniff - Refreshment' (สูตร-สดชื่น) of inhaling the uniquely comforting herbal aroma of the Golden Dragon Inhaler. This perfectly reflects the ultimate truth that "no matter your formula for freshness, nothing hits the spot quite like sniffing a Golden Dragon Inhaler while sipping ZUS Coffee," the perfect partnership to elevate and refresh every single moment of your day.
Ms. Nicha Somboonvechakarn, Managing Director of Ouay Un Osoth Co., Ltd., spoke about the collaboration: "Under the umbrella of Ouay Un Osoth, Golden Dragon Brand Herbal Inhaler has always been committed to delivering natural, herbal freshness to consumers. Partnering with ZUS Coffee for the 'Soothe Up The Day!' campaign marks an important strategic step to propel our brand forward and seamlessly integrate herbal inhalers into the lifestyle of urbanites and the new generation. We aim to create a new dimension of relaxation and redefine the traditional perception of inhalers. We strongly believe that the signature aromatic blend of Golden Dragon Brand Herbal Inhaler, when paired with the rich flavors of ZUS Coffee, will become a perfect new 'freshness formula' that brings energy and smiles to everyone every day."
Ms. Pattarnun Meesiripeyratorn, General Manager of ZUS Coffee Thailand, shared: At ZUS Coffee, we are dedicated to crafting experiences that connect peoplenot just through the taste of coffee, but through the shared moments of daily life. Partnering with a consumer-centric brand like Ouay Un Osoth is an exciting opportunity to elevate the daily freshness and special moments for our customers."
Let's turn your mundane routine into a super fresh day together! With the "Soothe Up The Day! Sip ZUS Coffee, Sniff Freshness with Golden Dragon Brand Herbal Inhaler" campaign, simply spend 150 Baht or more on coffee at ZUS COFFEE via the ZUS App (available for both Pick-up and Delivery) to instantly receive a specially designed inhaler case along with a Golden Dragon Brand Herbal Inhaler, featuring an adorable design exclusive to this campaign.
Come experience the ultimate 'Sip-ZUS-Sniff-Refreshment' from today until July 31, 2026, or while supplies last. (*Terms and conditions apply as specified by the company.)
For more details and participation rules, please visit the Facebook: Ouay Un/Herbal One https://www.facebook.com/OuayUn/ and Facebook: ZUS Coffee https://www.facebook.com/zuscoffeethailand
#ZUSxOuayUn #SootheUpTheDay #สูดซูสสส์สูตรสดชื่น