GO WHOLESALE -The food wholesale center always fresh-forward for food professionals, operated by Central Food Wholesale Co., Ltd. under Central Retail. Alongside its major HoReCa GO More campaign, running from 10 June to 18 August, GO WHOLESALE is also presenting GO FRESHTIVAL: "Freshness unveiled, quality proven in your hands" through an experiential marketing strategy designed to create memorable and meaningful customer experiences. The activity is being held once a month throughout the campaign period. The July edition took place at GO WHOLESALE Rangsit from 8-12 July, giving customers the opportunity to experience food ingredients first-hand while encouraging food-service operators to stock up on value-for-money products ahead of increased purchasing power generated by the government's "Thais Help Thais Plus" economic stimulus programme. The initiative further reinforces GO WHOLESALE's position as a trusted wholesale partner for restaurant operators and HoReCa businesses.
GO FRESHTIVAL: "Freshness unveiled, quality proven in your hands" attracted strong interest from restaurant operators, catering businesses and cooking enthusiasts in Rangsit, Pathum Thani and nearby areas of northern Bangkok. GO WHOLESALE and its partner brands presented cost-saving products through a wide range of engaging activities designed to maximise customer participation. These included tasting booths and mini cooking shows featuring guest chefs from partner brands, who demonstrated new dishes and shared menu ideas that could be developed further for food businesses. Customers also enjoyed an automated claw-machine activity offering entertainment and instant rewards, including a 15-baht discount on participating A-Choice, Super Save and Pro Save products with a minimum spend of 200 baht per receipt, a 15-baht discount on assorted flavours and sizes of Mingo ice cream, and special discounts on GOfe beverages, adding an extra element of fun to the shopping experience.
The event also featured flash sales offering special prices at selected times throughout the day. Two leading actors from the series "Arun Rung", Inn and Ongsa, joined the event to decorate brownies, creating a more engaging and personal experience for customers.
GO WHOLESALE also introduced an activity reflecting its commitment to supporting Thai farmers. Under the "Scoop Shrimp, Support Farmers" initiative, customers spending 2,000 baht or more at the event received the opportunity to scoop free shrimp within 30 seconds. The activity connected customer participation with support for agricultural producers affected by an oversupply of produce, giving the shopping experience meaning beyond the purchase itself.
Today's restaurant operators, HoReCa businesses and cooking enthusiasts are no longer looking only for low-priced ingredients. They also expect quality, confidence in product standards and food safety, as well as experiences that allow them to engage directly with products and brands. This reinforces the growing importance of experiential marketing in Thailand's food wholesale sector, where businesses must now focus on creating meaningful interactions that impress customers, strengthen loyalty and build long-term relationships rather than simply selling products.
GO FRESHTIVAL: "Freshness unveiled, quality proven in your hands" will return at the Pattaya branch from 5-9 August 2026. Meanwhile, the major HoReCa GO More campaign will continue until 18 August, supported by a loyalty programme that rewards higher spending with greater value, alongside weekly promotions and special product deals offering discounts of more than 50%.