- Bangkok was chosen as regional hub for Yarix APAC and Var Group's cybersecurity expansion across Asia Pacific.
- 100% Thai local team supports globally aligned SOC and Incident Response operations.
- Var Group targets THB30 million in revenue over the next 12 months and plans to more than double this figure in the following year.
Var Group, a leading digital integrator of services and solutions, recently established Yarix APAC (Yarix Asia Pacific) through a joint venture designed to strengthen cybersecurity delivery in Thailand while expanding Var Group's managed security capabilities across the Asia Pacific region.
The new company, headquartered in Bangkok, Thailand, is owned 51% by CV Ventures, a Thai technology company with deep local market expertise, and 49% by Yarix, Var Group's cybersecurity center of excellence dedicated to advanced security services and operations.
Yarix APAC focuses on Blue Team and defensive security capabilities, supporting enterprises and institutions in addressing increasingly sophisticated cyber threats while strengthening Var Group's global security operations.
#A Local Operating Model Backed by Global Expertise
Yarix APAC adopts a local-first operating model designed to combine international cybersecurity expertise with deep knowledge of the Thai market. All current employees in the Bangkok office are Thai nationals, including its Managing Director, reflecting the company's commitment to building long-term cybersecurity capabilities in the country.
At the same time, the Bangkok Security Operation Center (SOC) team operates according to globally aligned Yarix methodologies, processes, and operating standards, enabling consistent service delivery across regions while maintaining the flexibility needed to respond to local market requirements. This approach is already in use, and the team has successfully delivered its first local Incident Response engagement.
#Strengthening 24/7 Service Delivery Through the Follow the Sun Model
The Bangkok operation will support Var Group's SOC services, enabling continuous monitoring and incident response through teams operating across multiple time zones under the company's Follow the Sun model.
Bangkok was selected not only for its growing cybersecurity ecosystem, but also for its strategic time-zone position within Var Group's global operating model. By extending SOC coverage across Asia Pacific working hours, Yarix APAC enables seamless 24/7 threat monitoring and response without relying extensively on overnight operations.
This approach ensures uninterrupted protection for clients while supporting a more sustainable operating model that reduces the need for night shifts and helps improve analyst well-being.
#Positioning Thailand as a Regional Cybersecurity Hub
Var Group sees Thailand as a strategic delivery hub for enterprise cybersecurity services across the Asia Pacific, supported by the country's accelerating digital transformation and increasing focus on cyber resilience.
The company believes that its experience supporting organizations operating under international regulatory and security frameworks can provide additional value to Thai enterprises and multinational organizations operating across the region.
Krishnayos "Chris" Puranasamriddhi, Chairman at CV Ventures, commented:
"Thailand's cybersecurity market is entering a very promising phase of growth, driven by cloud adoption, AI-enabled services, stronger regulatory requirements, and the rapid digitalization of critical industries. What is especially encouraging is that organizations are increasingly looking for enterprise-grade outcomes rather than standalone security products. We believe this creates a strong opportunity for Yarix APAC to play a strategic role by providing trusted, scalable cybersecurity support that helps Thai enterprises and regional organizations strengthen resilience, accelerate innovation, and grow with confidence."
#Growth Strategy and Commercial Expansion
The establishment of Yarix APAC forms part of Var Group's broader international growth strategy. Since 2022, Var Group has expanded its cybersecurity operations across Italy, other European markets, Mexico, and India, bringing its cybersecurity presence to 13 offices across 6 countries. Var Group's cybersecurity business generates consolidated turnover of EUR50 million (THB 1,921.8 million) and is supported by more than 400 cybersecurity professionals.
In Thailand, Yarix APAC is targeting THB30 million in revenue over the next 12 months, with a goal of more than doubling that figure over the subsequent 12 months.
To support this growth, the company has already signed two distribution agreements with local partners, established a reseller agreement, and built a local sales team to support direct customer engagement.
Yarix services are also available through a dedicated Thai-language website, including a section for 24/7 Incident Response support in the event of a cyberattack.
Fabrizio Saltalippi, Director of International Business at Var Group, said: "Thailand is a strategic foundation for Var Group's next phase of international cybersecurity growth. We are seeing increasing demand from organizations that need globally delivered managed security services. Yarix APAC allows us to connect our European, American, and Asian operations into a more integrated security platform, enabling customers to benefit from shared expertise, coordinated threat intelligence, and continuous service delivery across regions."
Var Group has plans to invest several hundred million THB over the next 24-36 months, supporting local hiring and the development of advanced cybersecurity capabilities. The company also views Thailand as a future base for expanding globally delivered infrastructure services across the Asia Pacific region.