Bangkok--11 Sep--Kanokrat and Friends
NEW LOOK, a UK-based leading fashion and accessories brand which is popularamong world-class celebrities like Taylor Momsen and supermodel Agyness Deyn isan affordable brand by hi-end designer Giles Deacon who has designed NEW LOOK’S “Gold” Exclusive Collection. The brand has been imported and distributed by Map Active (Thailand) Ltd to serve Thai fashionistas with the official launch of its first shop. Bradley Jones, Director of Trade and Investment of the British Embassy in Thailand honorary chaired the launched which was presided by Thanatcha Laohakul, Assistant Trade and Investment Manager for the British Ambassador; Christian Olofsson, President & Shopping Center Manager, SF Development Co.,Ltd.The operator of Mega Bangna; Simon Taylor, Business Development Manager of New Look brand from the UK, Alok Sharma, General Manager of Map Active (Thailand) , Ltd whom jointly cut the ribbon to officially open New Look Shop on the first floor at Mega Bangna, the largest shopping center in Asia.
The launch featured a fashion show to showcase the newly-imported trendy UK collection by Thai celebrities such as heartthrob Jirayu “Kao” La-ongmanee who strutthe runway with actresses Sawika “Pinky” Chaiyadej and Arunapa “Wanwan” Panichjaroon. There was also a discussion on fashion and style with Ploy Ratanaratuetaweekul, an up and coming fashion designer as well as a surprise campaign in seeking the New Look girl with Jiraya “Kao” La-ongmanee, allowing competitors to reveal their personal chosen style under the New Look New Life concept and to be crowned by the judging committee.
Alok Sharma, General Manager of Map Active (Thailand) Ltd revealed that "NEW LOOK brand is the most popular fashion and accessories brand in England which offers exciting fashion collection at affordable price with fresh unique design. NEW LOOK has been growing in a rapid pace with a continuously opening of new branches and offering new fashion and accessories items for teenagers and women. The brand also offer additional collections to serve the niche market such as Spellbound Collection, a mix of femininity with pastel tone and red RBEL color which reflects a sweet yet bold look for modern confident women. Its accessories like handbag and particularly shoes which is the best-selling brand in the UK has made NEW LOOK a one-stop shopping destination. The company is delighted to bring a world-class fashion quality to Thai customers. The NEW LOOK shop at Mega Bangna is a new concept on an over 459-square-metre space, offering over 5,000 trendy design clothes for Thai fashionistas. Once you know NEW LOOK, you will never be out of trend but will become the trend setter. We are confident that NEW LOOK will fit right in the Thai fashion market and soon gain the popularity."