Jelly Bunny, cute and playful lifestyle fashion brand, continues to create new experiences with the opening of the two-story flagship store at Siam Square. Welcoming the Fall/Winter 2026 fashion season, the brand unveils the latest collection, "Brit It Up," inspired by the street fashion of two iconic British cities, London and Manchester and infused with the energy of sports culture. The launch also introduces Jelly Bunny's latest fragrance, "Day Dream," which captures the enchanting feeling of letting your mind wander freely into a world of imagination.
The launch of this two-storey flagship store marks another milestone for Jelly Bunny, bringing the #JBfriends community together through a fresh interpretation of the brand's "Jelly" character. Featuring curved forms, playful architecture, and the signature Pastel Purple, the space feels fun, fresh, and approachable. The first floor showcases seasonal highlights, exclusive collaborations, and footwear, while the second floor offers a Lifestyle & Genderless Space with fashion and accessories for self-expression and endless mix and match possibilities.
Also welcome the Fall/Winter 2026 with "Brit It Up," the latest collection from Jelly Bunny, inviting you on a journey through the London Underground, a subway that transforms every commute into a runway of everyday life. Inspired by the street style at the heart of British Cool, the collection celebrates the modern woman who has fun mixing and matching her looks with no rules or fixed formulas.
Meanwhile, Manchester brings the energy of the football field into everyday fashion, transforming a favorite jersey from a sport essential into a statement fashion piece that adds energy and attitude to every look. Representing women who boldly pursue every goal in their own way, two iconic cities, London and Manchester come together to express distinct yet perfectly complementary styles.
The collection creating a fashion statement that captures both the cool sophistication of the metropolis and the fresh energy of sports culture. The palette blends earthy tones with vibrant pops of color. These hues are brought to life through fresh interpretations of British Preppy and Sporty Streetwear, featuring standout jersey pieces, classic stripes, and playful JB logo graphics.
The collection then evolves into signature cardigans, reimagining plaid and monogram patterns through a contemporary lens. Breaking away from the ordinary, statement pieces such as shirts and T-shirts are paired with denim jorts, an iconic staple of street fashion. This season, every step becomes a runway, a reflection of individuality, confidence, and personal style.
And not to be missed. Complete this season with the latest fragrance, "Day Dream," inspired by those gentle moments when sunlight softly lingers in the air. It captures the feeling of escaping the rush of everyday life, creating space for imagination and dreams to wander freely.
The fragrance opens with fresh top notes of Bergamot, Lemon, African Marigold, and Buchu, before unfolding into a delicate heart of Violet, Cyclamen, and Jasmine Petals. The scent then settles into warm, smooth base notes of Vetiver, Amber, Musk, and Cedar Wood. The fragrance that feels simple yet irresistibly captivating, like the lingering warmth of afternoon sunlight suspended in the air.
Discover a new experience in fashion, lifestyle, and fragrance at Jeylly Bunny new flagship Siam Square store and all Jelly Bunny stores.
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