Bangkok - Boots Thailand continues to elevate the shopping experience and strengthen its product offer with the addition of The Ordinary, one of the world's most popular skincare brands, to its portfolio. The brand is now available at Top 42 Boots stores nationwide and on Boots Online Store and Boots Thailand Mobile App open 24/7.
Mr. Mark Koprowski, Managing Director, Boots Retail (Thailand), said, "We are committed to launching new brands that genuinely meet the needs of our customer's expectations. For over 30 years we have been a destination for Health and Beauty in Thailand and The Ordinary perfectly complements our strategy to bring the best skincare brands to our customers at very accessible price points.
Our partnership with The Ordinary, a leading skincare brand recognized for its distinctive approach to innovation and ingredients, marks an important step in strengthening our brand portfolio in Thailand. We are committed to enhancing our in-store services beyond just displaying products. We also place great importance on expert advice by ensuring our trained Pharmacists and Skincare Experts are always available to meet the evolving needs of all consumers. Our goal is to give customers greater confidence in their purchasing decisions by educating them on the latest ingredients and recommending the best Ordinary products for their skincare regime."
Tipaporn Unakul, Country GM, The Estee Lauder Company (Thailand), highlighted the importance of Boots as a strategic retail partner, noting that expanding The Ordinary's distribution through Boots represents another important step in strengthening the brand's presence within the pharmacy and dermo cosmetics retail channel. It also makes it more convenient for Thai consumers to discover and select products suited to their skin needs through accessible and trusted retail locations.
Today, visiting a pharmacy is no longer solely about looking for healthcare products. It increasingly reflects consumers' intention to find solutions for their individual needs, whether related to health, beauty, or specific skin concerns. Consumers who visit Boots are therefore often looking for information, making considered product choices, and seeking guidance that can help them make purchasing decisions with greater confidence.
Boots is a trusted leader across health, pharmacy, and retail, with a longstanding commitment to providing pharmacy services and beauty products to consumers in Thailand. This expertise and credibility align with The Ordinary's approach to helping consumers make skincare choices based on clear and understandable information. Rather than relying on trends, complicated marketing claims, or unnecessarily high prices, consumers can make informed choices based on ingredients, product benefits, and the genuine needs of their skin.
Recommended Products from The Ordinary at Boots, Explore the Product Line-Up and Exclusive Benefits for Boots Club Members to mark the launch of The Ordinary at Boots, 25 products have been carefully selected to address a wide range of skincare needs across the "Prep, Treat, Seal" routine, featuring some of the brand's best-selling products, including:
- Glycolic Acid 7% Exfoliating Toner 240ml - THB 770An exfoliating toner that helps reveal brighter, smoother-looking skin.
- Niacinamide 10% + Zinc 1% 30ml - THB 370A serum that helps address congestion and excess oil for clearer-looking skin.
- Multi-Peptide + Copper Peptides 1% Serum 30ml - THB 1,710A serum designed to target signs of ageing, formulated with multiple peptides that offer a range of skin benefits.
To celebrate the launch, Boots is also leveraging its CRM strategy to drive greater engagement among its loyal members with an exclusive Boots Club benefit. Members who purchase any The Ordinary product at participating stores will receive a complimentary The Ordinary Hyaluronic Acid 2% + B5 30ml, valued at THB 530. The offer is limited to 1,000 complimentary products, available from 24 September 2026 onwards or while stocks last. Terms and conditions apply.
Discover an elevated skincare shopping experience and find the products that are right for you with guidance from Boots Skincare Experts, available now at 42 Boots stores nationwide on Boots Online Store and Boots Thailand Mobile App
The full list of stores : Big C Ratchadamri, Central Chaengwattana (3F), Central Chiang Mai (GF), Central Chiang Rai, Central EastVille, Central Ladprao, Central Pattaya (3F), Central Phuket (4F), Central Pinklao, Central Rama 2, Central Rama 3, Central Rama 9, Central Rayong, Central Udon Thani, Central WestGate, CentralWorld, CentralWorld (4F), Emporium, EmQuartier, Emsphere, Fashion Island (2F), Future Park Rangsit (BF), Gateway Ekkamai, Grand 5 Sukhumvit, ICS, Jungceylon (GF), Market Place Thonglor, Market Village Hua Hin (GF), MAYA Chiang Mai (2F), MBK (2F), Mega Bangna 1, One Bangkok, Platinum Watergate, Siam Paragon (GF), Siam Paragon (4F), Silom Complex, Silom Soi 2, Terminal 21 Asok, Terminal 21 Pattaya, The Mall Lifestore Bangkapi, The Mall Lifestore Ngamwongwan, and True Digital Park.