Industry leaders, artists and partners gathered in Bangkok to celebrate the success of Thai repertoire at home and around the world
The Thai music industry came together in Bangkok today for the Official Thailand Chart Awards 2026, recognising the artists and songs that have achieved outstanding success in 2025.
Held alongside Asia Data Day, the event celebrated the strength and growing influence of Thai music both domestically and internationally, with awards presented across seven categories recognising commercial success, export achievement and chart performance.
F.Hero' s กุหลาบ (KULARB) featuring ก้านตอง ทุ่งเงิน and SARAN was awarded Local Song of the Year 2025 following its remarkable success on the Official Thailand Chart, while One of Thailand's most successful artists, YOUNGOHM, was named Local Artist of the Year 2025.
The awards also highlighted the increasing international reach of Thai repertoire. Tobii's Bad Girls Like You was recognised as the#1 Thai Export Song, while คุณไสย by เอก อานุภาพ featuring หน่อย เชิญยิ้ม received the#2 Thai Export Song award.
In the group categories, PROXIE's Bad Shawty secured the award for#1 Thai Group Export Song of 2025 with JASP.ER's ถอด (TAKE IT OFF) receiving the#2 Thai Group Export Song of 2025.
A special honour was also presented to PURPEECH, whose hit กลัวว่าฉันจะไม่เสียใจ (Fear) was recognised as the Longest Reigning #1 of All Time, having spent an unprecedented 22 weeks at the top of the Official Thailand Chart.
The Official Thailand Chart forms part of the Official Southeast Asia Charts platform, which showcases the most commercially successful music across the region. Compiled using streaming data from major digital music services and based on IFPI's world-class chart methodology, the charts provide an authoritative measure of music consumption and artist success.
The continued success of Thai artists on both the domestic charts and export rankings reflects the growing popularity of Thai repertoire and its increasing ability to connect with audiences beyond Thailand's borders.
Sukrit Sukskulwat, Chairman of IFPI Thailand
The Official Thailand Chart Awards have quickly become an important milestone for Thailand's music industry, providing recognition for the artists and songs that are connecting most strongly with audiences. This year's winners showcase the breadth, creativity and commercial success of Thai music, from established stars to emerging talent. We are also encouraged to see Thai repertoire continuing to reach new audiences both within Thailand and internationally. The success recognized through these awards reflects not only the talent of the artists themselves, but also the hard work and collaboration of songwriters, producers, labels and everyone helping to drive Thailand's music industry forward.
Victoria Oakley, IFPI, CEO commented:
"The Official Thailand Chart Awards provide an opportunity to recognise the incredible talent, creativity and commercial success of Thai artists. The continued growth of fan engagement with Thai repertoire, both at home and internationally, demonstrates the strength of Thailand's music ecosystem and the global appeal of its artists. Today's winners represent the breadth and quality of music being created in Thailand, and we congratulate them on their achievements."