SIAM DISCOVERY UNVEILS FASHION REVOLUTIONARY 2026 RUNWAY Bringing Together International Fashion Brands to Celebrate Individuality Through Style

ข่าวบันเทิง Wednesday October 7, 2026 14:46 —PRESS RELEASE LOCAL

SIAM DISCOVERY UNVEILS FASHION REVOLUTIONARY 2026 RUNWAY Bringing Together International Fashion Brands to Celebrate Individuality Through Style

The Exploratorium reinforces its position as a fashion destination where everyone is invited to discover, experiment and create their own style with SIAM DISCOVERY FASHION REVOLUTIONARY 2026, a key runway presentation held as part of Bangkok International Fashion Week 2026 (BIFW2026). Bringing together international fashion brands with distinctive identities and diverse design perspectives, the show celebrates the energy of contemporary fashion on the runway. A lineup of artists and performers also joined the runway presentation, including the members of Kiismet, KHUNPOL of BUS, Poom of ATLAS, New - Chayapak, Reeonn DOMUNDI, Names of FAVIQ, 4EVE, Ninna-Yanin, Benz-Khaokhwan, and Miumiu-Natchanok, at Siam Discovery.

SIAM DISCOVERY UNVEILS FASHION REVOLUTIONARY 2026 RUNWAY Bringing Together International Fashion Brands to Celebrate Individuality Through Style

Siam Discovery also spotlighted Discovery Selection, a curated space featuring distinctive fashion and lifestyle brands from around the world, each with a trendsetting point of view shaped by diverse design concepts and cultures influencing fashion today. The PRE-FALL / AUTUMN WINTER 2026 presentation began with London-based Damson Madder., whose collection balances practicality with romance through a shirt layered with a dress and finished with a hat. THEILMA followed with its "Passage" collection, expressing fashion that is "boundless, timeless and fluid." Inspired by movement and transition, the pieces are designed to move naturally with the wearer's life, including a layered white shirt with bow detailing paired with black shorts. Danish brand Baum und Pferdgarten combines playful design with soft, feminine sophistication, striking a balance between cool and sweet through a sleeveless dress layered with a jacket. Seoul-based OPEN YY explores "faded memories" through asymmetry and functional layering, blending raw Y2K streetwear nostalgia with utility elements in a shirt-and-jacket combination, a plaid mini skirt and a playful baseball cap. ADERERROR, meanwhile, explores the "Zeitgeist" the spirit of the age by connecting past, present and future. The Seoul-based unisex brand presented a shirt layered with a knitted vest, a fur flared skirt and a shoulder bag. Looks from all five brands were presented by the members of Kiismet.

AJOBYAJO brings contemporary street culture together with narratives of growth, presenting a shirt layered under a jacket and paired with trousers, with a long cutaway skirt layered over the look and finished with a hat. The look was presented by Poom of ATLAS. Copenhagen menswear brand LES DEUX blends Ivy League-inspired preppy design with the raw edge of metropolitan streetwear, creating a mature, sporty aesthetic that is understated yet refined. Names of FAVIQ appeared in a long-sleeved T-shirt layered with a denim jacket, matching jeans and a hat. KHUNPOL of BUS showcased Tokyo-based KHOKI's AW26 collection, "Things That Were Boring in Childhood," which reinterprets overlooked childhood memories through clothing. His look featured an embroidered blue shirt layered over a T-shirt and paired with white trousers. New - Chayapak appeared in ANDERSSON BELL, the Seoul-based fashion brand known for combining diverse materials to create distinctive contrasts while expressing the brand's identity and roots. His look paired an ANDERSSON BELL graphic T-shirt with a leather jacket and black trousers. London-based STUDIO NICHOLSON, known for minimalist luxury, focuses on enduring design rather than fleeting seasonal trends, using premium fabrics, architectural silhouettes and timeless layering. Reeonn DOMUNDI presented the brand's look with a polo shirt layered under a jacket and paired with trousers.

Adding another dimension of creative energy were emerging Vietnamese fashion brands gaining attention for their distinctive designs, characters and identities reflecting a contemporary fashion landscape unconstrained by borders. House of Aren, a Vietnamese multi-brand fashion destination, presented looks worn by members of 4EVE, Ninna - Yanin, Benz - Khaokhwan, and Miumiu - Natchanok. Featured labels included BONJOUR, whose designer Ms. Uyen Mac believes in timeless beauty expressed through balance, quality and refined, elegant design. Guided by the principle "Less is more," the brand carefully considers form, proportion and materials to express the wearer's individuality. Fig&Tonka Atelier, designed by Ms. Cindy, is a contemporary womenswear brand from Ho Chi Minh City founded in 2022. Its timeless designs combine beauty, comfort and functionality, with close attention to material quality and detail to reflect the identity of women in everyday life. With GUYEHI and DAPHALE brands The brand is currently available in Vietnam, Singapore and Cambodia. Each label expresses a distinctive identity through understated designs that convey effortless elegance.

FASHION REVOLUTIONARY also offers exclusive privileges for ONESIAM SuperApp members, including discount coupons worth up to THB 1,200 in total. Shoppers paying by credit card can redeem up to 30% cashback from 1-31 October 2026. Discovery Selection offers discounts of up to 15%, plus an additional THB 2,000 off when spending reaches the specified threshold, while House of Aren offers an additional discount of up to THB 5,000 upon meeting the required spending criteria.

Together, the presentation reflects the spirit of Siam Discovery - The Exploratorium: a place that invites everyone to Experiment with new possibilities, Create their own style and Cultivate their individuality through every experience and discovery. Explore the diversity of fashion at Discovery Selection on the G-M floors and discover Vietnamese brands at House of Aren on the G Floor of Siam Discovery. More Detail: https://app.onesiam.com/SDBIFW2026

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