Bangkok--24 Sep--Hill+Knowlton Strategies
Watsons, the number one health and beauty retailer in Thailand, today strengthened its leadership in Health and Beauty retailing with the launch of the ‘Watsons Bank of Beauty’. Through the promotion, Watsons is making the shopping experience more thrilling with the company’s first digital campaign partnership with iButterfly. To participate, consumers simply have to catch Watsons’ Wink butterflies on iButterfly Thailand and use them as cash worth 20, 10, and 5 baht, at any Watsons stores.
Nuanphan Jayanama, Marketing Director of Central Watsons Co.,Ltd. said “Watsons focuses on three key business qualities; Innovative, Trendy, and Exclusive. Watsons was the first health and beauty store to use digital marketing in 2009, and now we aim to offer an enhanced shopping experience to attract a new group of customers, while making our promotions more interesting and thrilling. In previous Bank of Beauty promotions, we held exciting events such as scattering money coupons through the windows of buildings in public areas, which received a great response from our customers. This year is the first time for Watsons to use the iButterfly application as a tool for the Bank of Beauty promotion, which will also help to spread Wink coupons to our customers nationwide. We are confident that this digital campaign will receive great feedback from our customers in the digital age.”
To enjoy the ‘Watsons Bank of Beauty’ promotion, consumers simply have to catch Watsons’ Wink butterflies on iButterfly and use them as cash worth 20, 10, and 5 baht, at any Watsons store. To participate, download the iButterfly application, which supports iOS and Android operating systems. The promotion also offers consumers the chance to get a free ‘Wink’ coupon worth 20, 10, and 5 baht when purchasing selected items that feature a wink sticker, which can then be used as cash at Watsons. As a special privilege, Watsons members can receive double-value coupons.
Be part of this exclusive promotion that will enhance your shopping experience at Watsons stores nationwide, between 20 September — 17 October 2012. For more information, visit www.watsons.co.th
About Watsons Thailand
Watsons, the No.1 health and beauty retailer in Asia and Thailand with the highest sales for seven consecutive years, was launched in Thailand in 1996 with the first store located at the Maneeya Center building. Watsons is the country’s leading health and beauty store currently over 210 stores offering products from consumer goods to health and beauty products. Watsons continually aims to offer top quality products combined with value for money, as well as providing high-standards of service to every customer. Watsons has been awarded Superbrands Status for the 3rd year by the Thailand Superbrands Council for the brand’s strong brand quality, affinity, and leadership in the industry.
About Watsons Your Personal Store
Watsons Your Personal Store is a member of A.S. Watson Group, and is the leading health and beauty retailer operating across Europe and Asia. The network includes more than 2,900 stores and over 900 pharmacies in 12 markets, including China (Mainland, Hong Kong, Taiwan and Macau), Malaysia, Singapore, Thailand, the Philippines, Korea, Indonesia, Turkey and most recently in Ukraine. In 2011, Watsons Your Personal Store is No. 1 in "Asia's Top 1,000 Brands Survey 2010" for the third year in the "Retail — Pharmacy/Drugstore" category*. Watsons Hong Kong is also one of the Hong Kong Top 10 brands in the same survey and the highest ranked Pharmacy/Drugstore in Hong Kong.
*Campaign/TNS Asia's Top 1,000 Brands Survey 2011 of over 3,000 Asian respondents
About A.S. Watson Group
Around the world, 26 million customers a week enjoy shopping at A.S. Watson Group’s retail stores across its 33 markets. The Group has one of the world's largest portfolio of retail formats, retail brands and geographical presence. Proudly supported by a global family of 100,000 staff, the Group is also a member of the world renowned Hong Kong-based conglomerate Hutchison Whampoa Limited, which has major interests in ports and related services; property and hotels; retail; energy, infrastructure, investments and others; and telecommunications in 53 countries.
A.S. Watson Group is …
- The world's largest health, beauty & lifestyle retailer with over 10,000 stores operating 20 retail brands in 33 markets worldwide
- Asia's largest health & beauty retailer with Watsons currently operating over 2,900 stores and more than 900 pharmacies in 12 Asian markets, including China (Mainland, Hong Kong, Taiwan and Macau), Singapore, Thailand, Malaysia, the Philippines, Korea, Indonesia and Turkey
- Europe’s largest luxury perfumeries & cosmetics retailer with over 1,600 stores in 16 markets, operating under three retail brands, including Marionnaud, ICI Paris XL, and The Perfume Shop
Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands.
For more information, please contact:
Jittrarat Likhitkiatikul / Ratchada Kulthanaphanich
Hill+Knowlton Strategies
Tel. 0-2627-3501 ext. 112 / 108
Fax. 0-2627-3510
Email:
[email protected]
Nuanphan Jayanama, Marketing Director of Central Watsons Co.,Ltd. launches digital marketing campaign to attract customers by releasing Wink butterflies, which can be used as cash coupons
for ‘Watsons Bank of Beauty’ promotion through iButterfly App