Bangkok--26 Sep--The Way Communication
Big C Supercenter strengthen its “fun shopping experience for the whole family” brand image by launching 2 major campaigns in 2 days. On the first day, it transformed walkway around Victory Monument into Big C Cool Winter Collection fashion catwalk with celebrities and 300 models creating buzz for people in the area and on social network. On the second day, it launched the “Big C Festival Season 2” to bring funfairs, prizes worth over 5 million baht and over 1,000 promotional items to stores nationwide.
Mrs. Vorawan Phianlikhitwong, Director of Marketing Strategies, Big C Supercenter PCL, revealed that “Big C is strengthening our brand image of being a retailer with “fun shopping experience”. Our strengths lie in not only our low-price leadership but also in being a retailer with Thainess local touch and homey and fun shopping experience. Therefore we will always create excitement and fun beyond normal shopping for our customers to differentiate from competition and boost loyalty.”
“The launch of our “Big C Cool Winter Collection 2012” clothing line was the first time that a fashion show was held around the Victory Monument. We brought celebrities and 300 models on skytrain from Big C Rajdamri to the Monument to create buzz for people in the area with our 1,000 items winter clothing line. We also engage social media users by encouraging them to capture and post pictures of the fashion show and win Big C gift vouchers. After the event, we also open a competition for groups of 5 people to make their own fashion show clips wearing Big C collection and post to facebook.com/bigcbigservice to win 5 of the 7-day packages to Japan.”
“Our winter collection contains over 1,000 items of cloting, accessories and shoes with the “mix and match” concept that focuses on the flexibility to be worn with customers’ existing clothing. We aim to increase our winter clothing line sales by 20%”.
Then on the next day, Big C launched a special campaign, “Big C Festival Season 2”, to start Q4 buying season. Mrs. Vorawan said “Last year’s Big C Festival received tremendous response from customers who love the games and funfairs in stores. They enjoyed bringing their friends and families to spend time having fun in our stores — something beyond just normal low-price shopping.”
“For Big C Festival Season 2 this year, we brought 6 top celebrities to launch the campaign. During 28 September — 7 October 2012, Big C stores nationwide will have international parade, photo booth, giveaways and funfair games with prizes worth over 5 million baht and over 1,000 special promotion items to entertain customers.”
“Big C Festival’s special events consist of 4 major activities:
1) Stand a chance to be 1 of 8 lucky winners to win travel packages to Japan, France, South Africa and United States with every 500-baht purchase;
2) International-themed funfair games to win prizes with every 5000-baht purchase;
3) Funfair activities such as international parade, lucky purchase, lucky balloon, international food eating contest, and, in 11 Big C stores, meet & greet activities with top celebrities;
4) Facebook fun game at facebook/bigcbigservice to win 10 iPhone 4S”.