Mono Mobile partners with DTAC to launch the major lucky draws campaign prize worth 3.8 million baht to celebrate the upcoming year-end and enhance the digital content market.

ข่าวเทคโนโลยี Wednesday September 26, 2012 15:55 —PRESS RELEASE LOCAL

Bangkok--26 Sep--Mono Group After recording revenue growth of 122% for the first six months of this year, Mono Mobile, a business unit of Mono Group, the country’s leader in digital content market and the platform developing leader for mobile phone, is set to continue its leadership in the industry with the biggest campaign to welcome the year-end. Mono Mobile joins hands with DTAC to launch “Happy gives away the major prize for year-end” campaign, which will give away prizes for clients of DTAC pre-paid - Happy and DTAC clients who subscribes to the services and download contents via *336. The campaign is expected to help Mono Mobile to achieve the revenue growth of 155% for the entire year. Mr.Jiraparwat Boonyasen, Vice President of Mobile Business under Mono Technology Public Company Limited, revealed that the company has been the content provider in term of SMS, MMS, IVR, Audio text, Mobile Internet (WAP) and applications on mobile phones for more than 10 years. Packed with a variety of quality contents such as games content, lifestyle content, infotainment content, entertainment content (music/movie) and horoscope content etc, Mono Mobile joins forces with professional partners such as TV5 and Modernine and the mobile operator DTAC to help reinforce the growth of services on mobile devices. Reflecting on the impressive revenue in the first half of this year, Mono Mobile together with DTAC can generate revenue growth of 122% against the same period last year. The company and DTAC are continuing to work together to invest more than 90 million baht in attempting to spur the services on mobile devices through marketing activities. DTAC will be in charge of budget and promotion, while Mono Mobile will support content production, event organizer, road show organizer functions to promote the campaigns and brand of Happy. Mono Mobile and DTAC is sending “Happy gives away the major prize for year-end” campaign, prizes worth of over 3.8 million baht, which the campaign is organized to reward DTAC clients. Mr.Pakorn Pannachet, Senior Vice President, Head of Market Division, Total Access Communication PLC., or DTAC, said that Happy and the partner Mono Mobile has jointly created contents to provide liveliness to customers for long time. This year, we are jointly running the campaign for celebrating the year end with ‘Happy gives away the major prize for year-end’ campaign to reward our customers. The prizes is valued at nearly 4 million baht for Happy clients and DTAC customers, which both DTAC and Mono Mobile will further join hand to create contents to tap the target group”. For this campaign, customers just register services of Mono Mobile and DTAC and download contents through *336. The lucky draw winners will get prizes totalling 3.8 million baht. The prizes are three Toyota VIGO, gold necklace weight 1 baht, smart phones and Happy refill cards worth 1,000 baht. Customers can click http://m.mono-mobile.com for more information. “For more than 10 years, Mono Mobile, have focused on developing contents that are in line with customers’ behavior and technologies. With the quality content, we are continuously developing contents to ensure the confidence of our business partners. Mono Mobile and partners will work together to strengthen the digital market,” Jiraparwat concluded. Mr.Jiraparwat Boonyasen Mr.Pakorn Pannachet

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