Bangkok--26 Sep--Polyplus PR
Mahajak Development, Thailand DENON distributor, penetrates this last quarter of headphone market with 4 new models: AH-D 7100, AH-D 600, AH-D 400 and AH-NCW 500 and 1 gadget set of Cocoon multimedia audio equipment in “DENON Feel the Music like Never Before” to serve all audio enthusiasts’ lifestyle, estimated 322 million baht sales this year.
Mr. Tomo Kamiya, Vice President, West/South Asia & Oceania, Sales & Marketing Asia Pacific, D&M Holding Co., Ltd. revealed that “Nowadays total headphone market is rapidly growth due to customers’ behavior of smartphone adoption significantly increased, consequently the need of headphone usage escalated. Lately, DENON debut 4 new headphones: 1. AH-D7100 a standard audio performance over-ear headphone featuring DENON 50 mm Free Edge Nano Fibre drivers in real mahogany wood ear cups. 2. AH-D600 a fit-on-top headphone featuring DENON 50 mm Free Edge Nano Fibre drivers and 360 degree turnaround ear cups allows you to enjoy all kind of music. 3. AH-D400 DENON Urban Raver over-ear headphone, the headphone filled with cutting edge audio technology to enrich new music, the 50 mm loudspeaker with built-in amplifier to provide powerful deep bass at your control plus control navigator for your iPhone, iPod and iPad, and 4. AH-NCW500 a luxurious and comfortable on-ear fit headphone with 40 mm loudspeaker and built-in amplifier plus audio codec for a high resolution of AAC and apt-X to make wireless receiver sound equal to CD quality. Best for music enjoyment while travelling.
Apart from headphone, the Cocoon multimedia audio device had also been debuted. The curved shape loudspeaker with new technology for the great sound in your place harmonized within. With touch sensitive control button, pop-out dock, OLED display screen, inside lied a woofer speaker with dual-layer coated cone all of which derived from a new home audio design concept. The purpose of unveiling this product is to wrap all audio enthusiasts in the best sound with style and design” Mr.Tomo added.
Mr. Kittisak Kanchanachaphoom, General Manager, Consumer Product of Mahajak Development Co., Ltd., the distributor of Japanese hi-end audio devices under brand DENON said that “Company total sales of home audio and multimedia in 2012 is estimated at 322 million baht or 15% growth rate. We already reached 150 million baht in the first 6 months and believe to reach target at year end with many new product unveiled in the fourth quarter which is high season. The customer starts shopping, especially IT devices, for festive gifts which should boost our sales to target. In 2011, our sales from home audio and multimedia products was about 280 million baht or 10% grew which was below target set at 15-20% due to flood crisis.
For this year marketing strategy, the budget is set at 25-30 million baht or equal to 8-10% for advertising and public relations through various medium, monthly sales promotion in every distribution channel, including co-promotion with business alliances to increase product knowledge of brand DENON to main customer who love smartphone as well as DENON regular customer by emphasizing on market expansion from customer range 25-40 of age to 20 -40 in all product range.
These days DENON headphone divided into 4 groups which are 1.Music Maniac 2.Globe Cruiser 3.Urban Raver 4.Exercise Freak. All are perfectly designed to fit all customers’ lifestyle. There is also multimedia product, Cocoon model. The product price range is from 1,990 — 40,000 baht.
For more information: Polyplus PR Co., Ltd., 02-572-4444 ext. 348, 352
Warinthronthip Sirichatchanokkul (Mum), Parichat Khanjanakul (Kwang)