Bangkok--1 Oct--CPN
Central Pattana Public Co., Ltd. (CPN) who manages nationwide shopping centers brands: CentralWorld , CentralPlaza and CentralFestival in collaboration with Muangthai Insurance Public Co., Ltd. and Yan Wal Yun Corporation Group Co., Ltd. host the annual vegetarian food festival “ CPN J Food Festival 2012: Peaceful Mind by Having Vegetarian Food” from 15-24 October 2012 at 12 CPN’s participating shopping centers* including CentralWorld, CentralPlaza and CentralFestival.
Dr.Nattakit Tangpoonsinthana, Executive Vice President for Marketing at CPN revealed “Vegetarian Festival is another important period in Thailand when people refrain from having meat for 10 days and believe it is the way to make merit and peaceful mind. Therefore, CPN and business alliances host the annual vegetarian food festival “CPN J Food Festival 2012: Peaceful Mind by Having Vegetarian Food” to gather all types of good quality vegetarian food performed by famous inviting restaurants and restaurants in our food zone as our shopping centers are known for “Food Destination”, providing various types of food for different lifestyle at 12 participating shopping centers.
We are expecting that people will visit our shopping center 15% increase and 30% increase at food zone. Consuming power during the vegetarian festival will be more active than last year because more people start to have vegetarian food. There are two kinds of vegetarian groups: 1. regular vegetarians who always have vegetarian which are 10% of Bangkokians and 2. vegetarians that have vegetarian food only during the festival which are 50% of Bangkokians. Both of the vegetarian groups create a great spending during the vegetarian season.”
The objective of “CPN J Food Festival 2012: Peaceful Mind by Having Vegetarian Food” is to persuade young generation to have vegetarian food by bringing famous restaurants to offer their best vegetarian menus which great quality ingredients are cooked. Moreover, there will be cooking demonstration by professional chefs so that vegetarians can enjoy their cooking at home. But if cooking is inconvenient, many vegetarian delicatessens are available at the fair.
The launch day of “CPN J Food Festival 2012: Peaceful Mind by Having Vegetarian Food” will be held on 2 October 2012 on level 7, CentralPlaza Grand Rama 9. Young celebrities who are representative young generation, will demonstrate vegetarian recipes initiative by professional chefs and famous restaurants, for example, Kullaprapruak, TUDARI, KUU, Pui Keng, Pad Thai Savoy, Tee Pochana, Madam I Ting, Je Siem Yaowaraj and Khun Kay Jelly. Recipes that will be revealed on the launch day are fried mushroom with herbs, Bibimbab, Yakiudon, Fermented Rice and Grain Flour Noodles, rice noodles made of rice eaten with coconut cream from Wat Jet, Pad Thai, and Steamed Grain Glutinous Rice wrapped in dried leaves of the nipa palm, Fruit Tea, Stir-fried fermented cabbage, fermented cabbage in spicy salad, sweet flour floss mixed with honey — herb — white sesame — black sesame — grain, 9 types of mushroom stewed with Chinese herbs, Sweet flour balls in 9 colors, crispy news in sweet and sour sauce.
Enjoy having vegetarian food at “CPN J Food Festival 2012: Peaceful Mind by Having Vegetarian Food” at 12 CPN’s participating shopping centers* including CentralWorld, CentralPlaza and CentralFestival, from 15 — 24 October 2012.
*CentralPlaza Pinklao, CentralPlaza Bangna, CentralPlaza Rama 2, CentralPlaza Chiangmai Airport, CentralPlaza Rattanathibet, CentralPlaza Rama 3, CentralPlaza Cheangwattana, CentralPlaza Chonburi, CentralPlaza Khonkaen, CentralPlaza Chiangrai, CentralPlaza Phitsanulok and CentralFestival Pattaya Beach