Bangkok--8 Oct--Tesco Lotus
Cheap pork: Tesco Lotus Chief Marketing Officer Mark Roughley has launched a new campaign under “Number 1 for Price” with a new Roll Back on hundreds of items to reduce the cost of living for customers. Items include pork ham and red meat pork reduced from 120 baht to only 95 baht per kilo, pegged until November 14, 2012.
Tesco Lotus Chief Marketing Officer Mark Roughley said, “Tesco Lotus has continually sought to lower the cost of living for customers and maintain our price promises. Today we are once more promising to be ‘Number 1 for Price’ for customers with huge price cuts in a new Rollback campaign for hundreds of items which makes us confident we are the cheapest for customers. In the new campaign, pork ham and red meat pork are reduced from 120 baht to only 95 baht per kilo, pegged until November 14, 2012.”