Bangkok--18 Oct--Best Western International
Best Western International — the World’s Largest Hotel Chain? — will continue to bring its brand message to the Asian travel industry this year, by participating in the region’s leading travel trade show, ITB Asia.
Taking place at Singapore's Sands Expo and Convention Center from October 17-19, this year's ITB Asia is expected to attract approximately 7,500 attendees from more than 90 countries, including more than 500 international buyers. For a company such as Best Western, which currently has a portfolio of more than 200 hotels across 23 countries in Asia and the Middle East, the show offers an unrivalled opportunity to meet and do businesses with travel trade partners from across the region.
“ITB Asia is the region’s biggest travel trade show and we are delighted to take part once again this year,” said Glenn de Souza, Best Western International’s Vice President International Operations — Asia & the Middle East.
“Since the event began in 2008, Best Western has never missed an edition of ITB Asia. We have found it gives a tremendous boost to our business and generates a huge amount of interest in our portfolio of hotels. The attendance of hundreds of high quality buyers provides a huge opportunity for Best Western to showcase our products and services to the world,” Mr. de Souza added.
Having once again taken a large booth in the center of the main show floor, Best Western will be showcasing its expanding portfolio of more than 200 hotels in operation, under construction and in the process of rebranding across Asia and the Middle East. These include more than 130 midscale BEST WESTERN hotels, almost 20 upscale BEST WESTERN PLUS properties and more than 50 luxury BEST WESTERN PREMIER hotels.