Bangkok--22 Oct--Spark Communications
Top brands establish e-commerce stores to expand their customer base and increase customer benefits
Rakuten TARAD.com, one of Thailand’s leading e-commerce portals, has recorded up to 40% growth in book sales at its e-commerce bookstores since welcoming two well-known brands into its portfolio in early 2012.
International book retailer Kinokinuya and Thai publisher Nation Books have expanded their customer base and recorded an increase in sales since joining Rakuten TARAD.com. TARAD offers a vast range of attractive benefits such as increased discounts on purchases and the ability to collect TARAD super points, which can be redeemed to gain further discounts on future purchases. Shopping on Rakuten TARAD.com also makes searching for titles easier for consumers and can offer special discounts for shopping online. The stores also give Thais from all over the country easy and direct access to a wide range of books not found in their local area.
“Books are popular among Thai consumers and represent one of the highest repeat purchase products alongside fashion items, cosmetics, food and health products. We are pleased to welcome well known brands like Kinokinuya and Nation Books to set up e-commerce stores on our platform. Additional advantages for using Rakuten TARAD.com’s services include direct access to utilizing our secure payments system, offering customers a number of payment methods, and our home delivery service,” said Pawoot Pongvitayapanu, founder and managing director of TARAD.com.
Since establishing their stores on Rakuten TARAD.com, both Kinokinuya and Nation Books have increased sales month on month, with books collection series proving to be the most popular among Thai consumers. In a collection of almost 20,000 books popular categories include educational books and translated titles. Consumers have a huge range to choose from with everything from books on business, philosophy or religion, to kids books and Japanese comics.
“By establishing our own e-commerce site for Thai-language books through Rakuten TARAD.com Kinokuniya can now reach all corners of the country, beyond its three Bangkok stores. This new distribution channel will attract customers throughout Thailand who will be able to purchase from our wide selection of books without leaving the home or office. Establishing our store on Rakuten TARAD.com was the best option for Kinokuniya as the website has an established audience and sales infrastructure in place to provide our loyal customers excellent service,” said Mr. Hiroyoshi Kageyama, Director/ General Manager , Kinokuniya Book Stores (Thailand) Co.,Ltd.
“Nation Books has a wide range of titles for a variety of audiences as we publish books for all ages and interests. The Rakuten TARAD.com is ideal for Nation Books as we have control over our presentation online and maintaining our brand identity, while we are also able to take advantage of the unique Rakuten TARAD.com B2B2C business model as a means to effectively reach out to new consumers,” said Sivaporn Chomsuwan, President, Nation International Edutainment Public Co., Ltd. (NINE).
While Rakuten TARAD.com is a long established e-commerce outlet for smaller Thai business operators, larger well-known brands like Sony Store and producers of Brand’s health drinks Cerebos, are increasingly embracing TARAD’s online shopping platform and unique services.
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