Bangkok--23 Oct--Maxima Consultants
Swiss watchmaker Longines is proud to announce the appointment of Simon Baker as its new Ambassador of Elegance. The Australian actor is well-known for the lead role in the television series The Mentalist as well as his roles in movies such as Margin Call. Simon Baker personifies the core values of Longines and perfectly underlines the slogan "Elegance is an attitude". Longines also unveils the first part of the ‘Elegance is an attitude’ advertising campaign featuring Simon Baker at Chantilly Racecourse, the home of the Prix de Diane Longines race.
Simon Baker has been officially introduced as a Longines Ambassador of Elegance at the Prix de Diane Longines in Chantilly (France) in June 2012. He joins the family of international Longines Ambassadors of Elegance that comprises British actress Kate Winslet, tennis legends Andre Agassi and Stefanie Graf, Bollywood actress Aishwarya Rai Bachchan and Asian stars Chi Ling Lin and Aaron Kwok.
Walter von K?nel, President of Longines, said: “We are delighted to welcome Simon Baker to the Longines family. Our Ambassadors are carefully selected to build a perfect match with the brand's philosophy and tradition of elegance. Longines is known to be a big family and Simon Baker is now part of this family. ”
The newly appointed Longines Ambassador of Elegance Simon Baker said ‘I am very happy to join the Longines family of Ambassadors of Elegance. I am proud to have been chosen to embody Longines’ slogan ‘Elegance is an attitude’ all over the world and I am looking forward to future collaborations.’
The sumptuous setting of the Ch?teau de Chantilly and its famous racecourse was a dream backdrop for the first advertising campaign featuring Simon Baker with the Swiss watch brand. The team working with the celebrated photographer Nicolas Gu?rin were able to admire Simon Baker’s professionalism. The actor posed in three atmospheric scenes that will constitute the three themes of the advertising campaign centred around the slogan “Elegance is an attitude”. During the coming months, the second and third parts of the campaign will be launched with exclusive photos from the shoot.
Discover ‘Elegance is an Attitude’ with the latest line, The Longines Saint-Imier Collection. The Longines Saint-Imier collection is now available at leading department stores. For more details, please contact at Tel 02-610-0251.