Bangkok--24 Oct--Arc Worldwide
Olay, the world’s number one facial care brand, unveils its latest addition to the award winning Regenerist line — Olay Regenerist Night Resurfacing Essence a new innovation night repair serum which works together with our nocturnal body clock to tackle fine lines and wrinkles on our skin in the event Bed Time, The Best Time. The new Olay Regenerist Night Resurfacing Essence hydrates, smoothens, and renews women’s skin in just 7 nights*.
Mr. Vorasit Turongsomboon, Brand PR Manager Thailand, Procter & Gamble Trading (Thailand) Ltd., talked about the inspiration of Olay Regenerist Night Resurfacing Essence, “It is universally acknowledged that nighttime is the most suitable time for pampering your skin, but many people overlook night time skincare products. This might be because the texture is so thick that it causes facial oiliness. Thus, Olay has produced the very essence for night time, inspired by Chronopharmacology, the latest study, so that Olay Regenerist Night Resurfacing Essence can work with the night time skin system for the best result, challenging the possibility of night skin renewal for tighter, smoother looking skin.”
Chronopharmacology is a new field of study that seeks to optimize the effect of treatments by linking the way they work to the body’s natural Circadian Rhythm. Olay’s extensive research into skin cell care science led to the astounding discovery of a unique way to fight with skin aging more effectively — by creating a night repair serum which works in sync with our skin functions at night for optimal benefit.
MD. Rassapoom Sumaetheiwit, a dermatologist, added “As our body clock uses the patterns of light and dark to align our biological time with day and night, this clock enables us to anticipate the differing demands of the 24-hour day and ‘fine-tune’ our physiology and behavior in advance of the changing conditions. These fundamental principles of Chronopharmacology have shown to be applicable to skin care as our skin’s appearance and function are subjected to a natural Circadian Rhythm. From this study, researchers have found out that skin’s exfoliation rate, barrier function and pH levels are reduced by half at night, and skin loses moisture at a higher rate, increasing the need for replenishment. Thus, skin needs fulfillment from the skincare that is specially designed to revive the skin while you are asleep.”
Olay Regenerist Night Resurfacing Essence: Ideal balance of powerhouse ingredients for better skin renewal results
Olay Regenetrist Night Resurfacing Essence directly replenishes your skin while you are asleep. It gently accelerates skin’s natural exfoliation, and prevents the skin dehydration, for firmer and smoother skin when you wake up. New Olay Regenerist Night Resurfacing Essence includes powerhouse ingredients such as pal-KTTKS, pentapeptide which helps decelerate skin aging, and antioxidant extracts from green tea and grape seeds, along with Pro-Vitamin B5 and allantoin for skin moisturization.
The secret behind the innovation of this product is the perfect balance of pH levels formulated at a target pH of 3.83 with 3.99% Glycolic acid — the newest ingredient for Olay Regenerist for optimum performance and significant moisturization without irritation.
The Intelligently Designed[1] skincare product helps glycolic acid function and revive the skin to increase natural exfoliation during the night which is the period that the skin absorbs the moisture, reduces fine lines. This results in much-smoother skin surface and a more youthful appearance, making Olay Regenerist Night Resurfacing Essence outstanding in its high quality in skin exfoliation and moisturization.
In order to prove the challenge of overnight skin revival, Nat — Myria Benedetti, superstar and Olay Regenerist’s Brand Ambassador, shared her personal experience with Olay Regenerist Night Resurfacing Essence “I believe that biological clock is essential for our health, including our skin, especially the nighttime, the time the facial skin should be specially taken care of. Thus, I have chosen Olay Regenerist Night Resurfacing Essence that works best for me, because the serum is specially designed for the nighttime. The texture is light, so it is easily absorbed, and the skin’s appearance is tightened in only 7 nights. People keep asking me what I have been doing, because I look prettier.”
Be our guest to challenge the possibility of night skin renewal for tighter, smoother looking skin in 7 nights with Olay Regenerist Night Resurfacing Essence 50ml, 999 THB at Beauty Stores and Department Stores on October 1, 2012.
[1] Intelligently Designed skin care products are developed through the understanding and application of 4 essential elements: Women’s Desires, Skin Biology, Performance Optimization, Proven Results