Bangkok--24 Oct--GHC Asia
Thailand’s hotels and B&Bs have recovered from the floods that inundated the nation last year, according to a study1 revealed by TripAdvisor?, the world’s largest travel site.
The study, which looked at review ratings collected by TripAdvisor from travellers around the world, showed that the average review rating of Thailand’s hotels and B&Bs is as high as ever at 4.12 out of a possible 5, just above the global average of 4.01. Accommodations in Thailand also topped the Cleanliness category with a rating of 4.24, beating other Asia-Pacific markets such as Australia (4.16), Indonesia (4.22), Malaysia (3.95) and India (4.09).
Thailand’s B&Bs keeping pace with hotels
TripAdvisor also examined the difference in ratings between Thailand’s hotels versus B&Bs. The results show that B&Bs are almost on par with their hotel counterparts with an average review rating of 4.09 versus 4.10 for hotels.?
“We are honoured that the TripAdvisor community has given Thai properties such positive ratings—some of the highest in the world,” said Suraphon Svetasreni, Governor of the Tourism Authority of Thailand. “Thailand is a beautiful and resilient country with so much to offer to travellers from world-class beaches to unique attractions. We will continue to ensure that our hotels and B&Bs provide the best customer service possible so travellers will have an experience that always amazes.”
“One recent challenge Thailand’s hospitality industry has faced is the flooding that occurred last year. As we see from the TripAdvisor ratings study, Thailand’s hotels and B&Bs have bounced back and many are exceeding their guests’ expectations,” said Lewis Ng, commercial director, TripAdvisor for Business.
“Through TripAdvisor, we have been able to market our property to potential customers worldwide in a cost-effective manner which would not have been possible otherwise,” said Bobbi Harrison, Marketing Manager of Sansuko Ville Bungalow Resort Phuket. “TripAdvisor offers a level playing field for hospitality businesses big and small. Offering a great guest experience is the key to excellent ratings.”
1 Based on average review ratings (not property ratings) submitted in 2012 (from 1 January 2012 to 21 September 2012) on Thailand’s properties listed on TripAdvisor
2 In 2012, the average review rating travellers gave Thai properties listed on TripAdvisor had risen to 4.1, compared to the global average review rating of 4.01.
For more information, please contact:
GHC Asia Ltd.
Chutinun Guna-Tilaka
T +66 2357 1183
[email protected]
TripAdvisor APAC
Jean Ow-Yeong
T +65 6643 1241
[email protected]