Bangkok--31 Oct--4D Communications
ASIATIQUE THE RIVERFRONT Budgets over 40 Million Baht for the “ASIATIQUE Festival”,a Huge, Magical Celebration of the New Year 2013, Drawing Happiness fromall Corners of the Globe in One Place, from 1 November 2012 to 12 January 2013
- Reinforcing the status of being the number one hot tourist destination in Thailand and beyond
“ASIATIQUE THE RIVERFRONT”, the first lifestyle complex on the shores of the Chao Phraya River and the largest of its kind in Asia, as well as a new Bangkok landmark, announces that it will welcome the New Year 2013 with the “ASIATIQUE Festival”. Under the concept of “Happy Winter Celebration 2012”, the festival promises an enchanting, memorable visit for all visitors who come celebrate the cool season - shopping, eating, browsing, and chilling - from 1 November 2012 to 13 January 2013. In order to become the not-to-be-missed number one tourist attraction at the end of the year, ASIATIQUE will host a myriad of entertaining performances and offer world class food and drink fests, adding to the happiness of its visitors. It is estimated that the event will attract at least 5 million people, including both Thai and foreign visitors.
Mr. Napat Charoenkul, Project Director of ASIATIQUE THE RIVERFRONT, said that the development’s strength has continuously increased during the past eight months. There has been a 20% average increase in the number of customers each month, especially among foreign tourists. Retail tenants have also reported an increase in sales. The project has seen regular demand for retail space both within and around the site. Additionally, there are a number of new businesses that have cropped up, further signifying the success of the project in the first year of its launch.
“ASIATIQUE THE RIVERFRONT has been recognised both within and outside the country. Most recently, we have been awarded the Thailand Property Award for the year 2012 in the field of ‘Best Commercial Development Thailand’. We received the attention of many foreign real estate development companies, which illustrates the concept’s international appeal. At the same time, the project has been growing steadily, with increasing amounts of visitors. Satisfying our customers is a factor that is very important to us; this includes the installation of a better air and ventilation system, expanded parking areas, improved boat passenger service, increased water traffic safety in conjunction with the harbour authorities; and increased safety within the development with the help of the Tourist Police. We are also working with the local precinct to improve traffic on Chareon Krung Road. This is all to ensure customer satisfaction. In addition, we have a strategy to becoming the number one attraction in both Thailand and Asia by continuously leveraging our unique shops and restaurants. We also continue to develop the environment and architecture to create a lasting impression, including integrating fresh attractions and points of interest. And we keep improving services to meet the standards of a world class tourist destination.”
Mr. Dhwat Sommanobhat, Head of Marketing and Public Relations of ASIATIQUE THE RIVERFRONT said, “Over the past year ASIATIQUE THE RIVERFRONT has been the focus of tourism organisations and media outlets worldwide. It has received excellent support from governmental and private agencies, such as TAT and TCEB, who have selected the venue for important local and international tourism-related activities. And in order to have ASIATIQUE become the number one destination in Thailand and Asia, especially during the New Year, we are holding the ASIATIQUE Festival, a celebration of happiness featuring many new and entertaining experiences such as the Great British Circus from England; a Loy Kratong festival ‘Colours of the Water’ in conjunction with TAT; an International Wine & Beer Fest and Riverfront International Dining with fine cuisine from all over the world; and the outdoor riverside ASIATIQUE Music Fest. A huge Christmas tree will adorn the banks of the Chao Phraya River, leaving an impression, along with the launch of ASIATIQUE SKY, the tallest Ferris wheel on the riverbank in Thailand. And do not miss out on the ASIATIQUE Countdown 2013 on the eve of 31 December 2012, with a concert of Thai music artists and spectacular fireworks extravaganza in the middle of the river. The festivities will wind down with an educational Children’s Day celebration. The ‘Super Adventure Children's Day’ features a life-sized replica of a dinosaur skeleton; imagination-building and artistic activities in the mobile museum; and the opening of many children’s shops all in one locale.”
“For the ASIATIQUE Festival, held from 1 November 2012 to 13 January 2013, we have created an event filled with activities of joy and celebration on a world class level here in one place. It is filled with wondrous sights and the place for everyone to experience this year’s season of happiness,” Mr. Dhwat concluded.