Bangkok--21 Jan--Siam Commercial Bank
SCB highlights “Exclusive Lifestyle for Top Clients" concept, joins hands with dominant players Thai Airways International and King Power to launch“SCB PRIVATE BANKING CLUB”
Siam Commercial Bank continues expanding the high-end segment with its “Exclusive Lifestyle for Top Clients" concept by joining hands with Thai Airways International and King Power to create a brand new experience for its private banking clients. The launch of the bank's “SCB PRIVATE BANKING CLUB” marks the first time in Thailand that a full range of the best in exclusive lifestyles has been offered to meet every demand of high net worth clients.
Siam Commercial Bank Senior Executive Vice President Mr. Yol Phokasub noted that, "customers have placed their confidence in SCB's Private Banking Service for more than 20 years. It was the first bank in Thailand with a unit specially set up to serve clients with assets under management (AUM) worth from 50 million baht. Currently, SCB has about 7,000 customers in this segment, with total assets worth more than 500 billion baht. Recently, the Bank has created new financial and investment services to ensure that our new wealth management business model can fully serve growing demand from the next generation of high net worth individuals. The recent establishment of the Investment Intelligence Center to constantly monitor economic data on a 24/7 basis is an example of the bank's focus. In addition, SCB is exploiting its strength in terms of our branch network to closely take care of customers and use the synergy provided by our Financial Group companies to provide variable investment solutions for customers. SCB has also joined hands with world-class financial advisers to select global funds with attractive returns to help boost the wealth of our customers."
Apart from financial and investment services, lifestyles also receive equal attention. In order to provide the best in privileges, SCB has collaborated with two of Thailand's leading companies, Thai Airways International (THAI) and King Power, to create new and exclusive experiences for the bank's private banking customers with the launch of the "SCB Private Banking Club". SCB has selected the best privileges from each firm to exclusively offer to our clients, including the most competitive rate for using SCB Private Rewards to earn Royal Orchid Plus mileage at 15.4 baht per mile, privileges to upgrade THAI air tickets to first class, privileges to upgrade THAI's Royal Orchid Plus status to Gold Card by traveling on two intercontinental flight round trips in first class, and privileges to use THAI's Royal Orchid/Royal Silk Lounge and special guest lounge at airports worldwide using the Priority Pass.
Privileges offered by King Power include discounts of up to 20%, a personal shopper to help provide recommendations, and privileges to use special lounges located at the King Power Duty Free Downtown Complex, Rangnam Road, and Suvarnabhumi Airport. Other privileges include tee-off privileges at the renowned “The Royal Gems Golf City”, normally reserved for members only, fitness privilege at leading hotels, such as the Sukhothai Hotel (Bangkok) and Renaissance Hotel (Rachaprasong, Bangkok), and dining privileges at leading restaurants.
To ensure that the our private banking customers receive superior exclusive privileges, the Bank has partnered with Visa International, to offer its top credit card, VISA Infinite, to “SCB PRIVATE BANKING CLUB” members for a full range of the best in privileges.
Mr. Yol continued, "SCB is confident that our exclusive lifestyle privileges offered jointly with two market leading companies are selected and created based on customer surveys to ensure the best privileges ever offered in the market tailored to “SCB PRIVATE BANKING CLUB” clients. We hope that our offer will meet the optimal satisfaction of our customers. Last but not least, these privileges belong to invited private banking customers only.”