Bangkok--22 Jan--Central Pattana
- “Lifestyle marketing” is used to attract people of the new generation with passion for every segment of lifestyle living, such as fashion, food, and travel. Limited edition collections will be launched. 50% discounts on recommended dishes from more than 270 famous restaurants are offered. Tour packages to Xi’an during the Chinese New Year will be offered.
- Various exuberant shows, including lion and golden dragon dances, Shaolin martial arts, and a Pyongyang acrobatic performance, will be held.
Central Pattana Plc. (CPN), Thailand’s leading retail property developer, is joining hands with AIS, KBank credit card, Minute Maid Pulpy, Charles & Keith, Thai Life Insurance, and MRT to spend more than 50 million baht to hold The Great Chinese New Year 2013 campaign under the concept of “Shop to the Max with Chinese Happiness Troops”, from February 7 to March 10, at CentralWorld, CentralPlaza, and CentralFestival Pattaya Beach. Limited-edition bags from Charles & Keith and gifts from Minute Maid Pulpy will be given away, and 50% discounts on recommended dishes from more than 200 restaurants will be offered. Tour packages to Xi’an will be given to lucky customers to admire the eighth Wonder of the World. It is expected that the campaign will attract more customers and boost sales by 15-20% during the Chinese New Year season.
Dr. Nattakit Tangpoonsinthana, CPN’s Executive Vice President for Marketing, said, ‘Chinese New Year is a big shopping season. We saw continuously high purchasing power during the recent festive season. In addition, as the government has raised the daily minimum wage and monthly minimum salary, economic confidence is increasing. We also see a trend of more tourists coming to Thailand. Therefore, CPN is confident that the campaign, which responds to consumer lifestyles, will be well received and boost sales during the Chinese New Year season.’
Shopping malls under the brand CPN are considered lifestyle centers of the new generation. CPN is using a strategy incorporating synergy, collaborating with partners to implement lifestyle marketing in a bid to differentiate its shopping malls. Privileges that correspond with the lifestyles of the new generation, including lifestyle updating, travel, the latest fashion trends, and dining, will be offered. Customers are invited to experience fabulous shows and other highlights.
With every purchase of 3,500 baht at CentralWorld, CentralPlaza, and CentralFestival Pattaya Beach during the Chinese New Year season, customers will receive a limited-edition red-and-gold bag “Joy Luck Clutch” from Charles & Keith, and customers with every purchase of 500 baht will get a 335ml bottle of Minute Maid Pulpy orange juice with pulp. Holders of Thai Life Insurance’s Thai Life Card, CPN Click members, and MRT card holders will receive extra privileges.
Furthermore, CPN together with AIS and KBank credit card are also holding the “Hot Dish, Hot Deal” campaign, offering 50% discounts on recommended dishes from more than 200 restaurants at CentralWorld, CentralPlaza, and CentralFestival Pattaya Beach. In addition, with every dining spending of 1,200 baht per sales slip through KBank credit card, customers will receive either Central Department Store or Robinson Department Store 100 baht voucher. With every purchase of 300 baht, customers will have a chance to join a lucky draw to win tour packages to Xi’an, the Eighth Wonder of the World, and enjoy Chinese dynastic cuisine throughout the trip. The tour packages, two places each, worth a total of 600,000 baht, will be given to six lucky customers.
The decoration theme this year is “Modern Chinese” decoration, focusing on Chinese decorative items that represent good luck. Photo spots will be arranged for customers to enjoy photo shoots, including a garden of Chinese plum blossoms at CentralWorld.
Highlights of this year’s event are spectacular shows from China, including dazzling lion and golden dragon dances and mixtures of Thai and Chinese cultures, such as a Chinese musical instrument Guzheng performance, Chinese opera, Chinese puppetry, a lucky drum performance, Shaolin martial arts, a Yi-Pu performance, Lian Huan Quan martial arts, Chinese orchestra, and a Pyongyang acrobatic performance. Customers will also have a chance to pay homage to 60 Tai Sui, brought directly from China.
Don’t miss The Great Chinese New Year 2013 campaign at CentralWorld, CentralPlaza, and CentralFestival Pattaya Beach, to be held from February 7 to March 10, 2013.