Bangkok--29 Jan--deliveringcommunications
SilverNeedle Hospitality's 'SilverNeedle Collection' which features Riva Surya in Bangkok and 137 Pillars House in Chiang Mai, announced its focus on growing this group of exceptional independently owned and branded luxury boutique hotels in Thailand and key Southeast Asian destinations to at least 15 properties by 2016.
Iqbal Jumabhoy, MD and Group CEO of SilverNeedle Hospitality, said with ASEAN Economic Cooperation (AEC) set to become a reality in 2015, Thailand's importance as a gateway to markets like Myanmar, Laos and Vietnam would yield fresh opportunities to cater to business travellers in the region and globally looking for excellent service and high quality boutique hotels and resorts for business and leisure.
"Thailand especially is a key market for development and we are actively pursuing opportunities for hotels and resorts that are the right fit for the 'SilverNeedle Collection'," Mr Jumabhoy revealed during a visit to Bangkok.
"SilverNeedle Hospitality manages over 67 properties in Asia-Pacific and offers an impressive array of hotel management and professional services that fulfill a need gap in the market from which owners can benefit.
"Thailand closed 2012 with a record 22 million tourist arrivals, and with an office strategically positioned in Bangkok and our global head office in Singapore, we are perfectly poised to begin this new phase of growth."
Mr Jumabhoy said each 'SilverNeedle Collection' hotel and resort had been carefully selected for its uniqueness and attention to detail. "Every hotel featured is distinguished by offering guests unique and authentic experiences in special and desirable locations where service excellence comes as standard," he said.
"From intimate retreats embraced by nature to urban havens in the city, our properties are as individual as they are diverse."
The 'SilverNeedle Collection' debuts with three distinctive properties in South East Asia:
137 Pillars House, Chiang Mai - this boutique hotel revives the old world elegance of the orient and invites guests to enjoy exceptional modern day luxury.
Riva Surya, Bangkok - located along the Chao Phraya River in the heart of Bangkok, this hotel adds a touch of style and charm to this bustling locale.
Kiridara Luang Prabang, Laos - an elegant, contemporary boutique hotel scaled on a hillside and surrounded by native teak forests. It offers panoramic views of Mount Phou Si.
Every hotel that features in the 'SilverNeedle Collection' will offer services that define memorable guest experiences - authentic destination experiences, optimum sleep and shower experience, distinctive food and beverage options, seamless communication and concierge services, an entrepreneurial management that is adaptive intuitive and responsive and service excellence at all levels.
Mr Jumabhoy said, "As owners ourselves, we recognize the requirements and different business cycles within the independent boutique hotel sector in the Asia Pacific region. It is with the foundation of this understanding that we have identified the need for a platform like 'SilverNeedle Collection.'
"Flexibility is key to the way we operate. From pre-opening to post-opening and beyond, owners can choose from a selection of operational and management services. We can effectively tailor solutions according to their specific needs while connecting them to our powerful sales and marketing platforms including our Global Distribution Network (GDS) code 'SD' and booking engine platforms thereby maximizing the potential of each individual hotel while continuing to retain their unique identity.
"This means greater international exposure, plus benefits from our Intelligence Portal, and in key areas of Operations, IT Support, Finance and Human Capital. We are well on track to reach our goal of 15 hotels under the 'SilverNeedle Collection' banner in the Asia Pacific region by 2016."
To meet the ever growing demand for unique and authentic travel experiences, SilverNeedle Hospitality invites owners and operators to raise their profile in the global market and maximize revenues while celebrating the unique individuality of their properties as a member of the 'SilverNeedle Collection'.
For further information on 'SilverNeedle Collection' please visit: www.snhcollection.com
SilverNeedle Hospitality is an innovative integrated hospitality investment, development and management company, with a focus on mid to upscale hotels and resorts that are intelligently designed and operated for the professional and leisure needs of the business traveller. SilverNeedle Hospitality currently operates over 4,000 keys in the Asia-Pacific region. Headquartered in Singapore, SilverNeedle Hospitality has regional offices in Bangkok, Sydney and Bangalore. SilverNeedle Hospitality was founded by The Nadathur Group, an investment firm owned by Nadathur S. Raghavan, co-founder of NASDAQ-listed Infosys Technologies.
For more information, please visit: www.snhgroup.com